2027 USPS Promotions, Add-Ons, and Incentives

The proposed 2027 USPS promotions, add-ons and incentives could give mailers new ways to reduce postage costs, earn credits and plan more strategic direct mail …

Why No One Can Quote Your Exact Direct Mail Postage Cost—Without Processing

Learn why direct mail postage cost can’t be quoted upfront and how list processing, density, and USPS factors determine your final rate.

The Marriage Between the Graphic Arts and the Graphic Sciences

AI is helping print teams bridge the gap between creative intent and production reality, making complex projects easier to align and execute.

Managing Brand in the Age of AI

Brand control used to be relatively centralized, even without concerted management effort. Marketing owned the message. Creative teams owned execution. And while there were always …

Thysse Advances to Seamless Acceptance

In direct mail, speed matters. Accuracy matters. And the less friction between a finished mailing and the USPS mail stream, the better.That’s why we’re excited …

The Most Expensive Decision You Haven’t Made

There’s a particular kind of fiscal responsibility that ultimately ends up costing more money. It looks like prudence. It involves phrases like “we’ll revisit this …

Tour a Modern Print Facility with Dean Bott

Before retiring in 2024, Dean Bott took one last walk through Thysse’s Oregon, Wisconsin headquarters. This behind-the-scenes tour captures his knowledge, stories and perspective on …

EDDM vs. Saturation Mail

EDDM and saturation mail often look interchangeable at first glance. This article breaks down the real cost differences and where each option makes the most …

Business Holiday Cards That Stand Out: Our Design Story

The Kind of Print You Don’t Forget

In a world of digital fatigue, signature pieces stand apart. They aren’t defined by format but by intention—clean perforations, sturdy tabs, finishes that shimmer in …

The Math: Digital vs. Direct Mail Advertising

The Offline Advantage in an AI-Saturated World

Beyond Digital Fatigue: Why AI is Breaking the Funnel

2025 Holiday Mailing and Shipping Dates

Plan ahead for the holidays with USPS’s 2025 recommended mailing and shipping dates to ensure delivery before December 25.

A Guide to Lights-Out Print Production

Take your print files to the next level with advanced preflighting techniques. From InDesign profiles to Acrobat color checks, here’s how to get it right …

An Effective Approach to Direct Mail

An experience-backed look at direct mail strategy—from planning and personalization to USPS discounts and design that delivers.

Breaking the Logistics Barrier to Retail Expansion

From flagship to 50+ stores, this piece explores what it really takes to scale a retail brand—and where most hit their breaking point.

Entry Six: Creating Building Environments

Some spaces don’t just show the brand—they live it. Here’s how Thysse helps bring big ideas to life through immersive, full-building graphic environments.

Entry Five: If You’re Reading This, You’re Probably Standing On It

Floor graphics carry more weight than you think—literally. Here’s how Thysse creates durable, brand-forward solutions for every type of space.

Entry Four: Welcome to the Conference Room Jungle

Office walls can say a lot—if you let them. Here’s how Thysse helps brands design, prep, and install conference room graphics that feel polished and …

Entry Three: Follow Me, I Know a Shortcut

Good wayfinding helps people move. Great wayfinding adds to the story. See how Thysse brings clarity, creativity, and coordination to signage systems.

Entry Two: Wallpaper, Ceilings, Columns—Oh My

Ceilings, columns, stairwells—no surface is off-limits. Here's how Thysse transforms overlooked spaces into immersive brand experiences that really stick.

Entry One: The Doors That Keep on Giving

Elevator wraps aren’t just for show—they’re a logistical jigsaw puzzle. From field measurements to install-day curveballs, here’s how Thysse makes them work.

Coatings & Specialty Finishes: Protect, Enhance & Differentiate

Coatings and specialty finishes aren’t just decorative—they protect, highlight, and differentiate your prints. Learn how in this latest Substrate Saturdays with Steve episode.

Exploring Paper Stocks: Text, Cover & Board Stock

From textures to thickness, explore how text, cover, and board stocks shape your print’s look and feel. Dive into the details in this Substrate Saturdays …

Foam Board: Lightweight, Versatile & Cost-Effective Offline Communication

Foam board is lightweight, durable, and budget-friendly—a versatile choice for indoor signage, presentations, and temporary displays. Explore more in Substrate Saturdays with Steve.

Board Stock: The Lightweight, Cost-Effective Signage Solution

Board stock is lightweight, affordable, and versatile—a smart signage solution for indoor displays and events. Discover its benefits in the latest Substrate Saturdays with Steve …

Thysse Brings Home Top Honors at the 2025 Graphics Excellence Awards

With eight awards—including Best in Category—won at the 2025 Great Lakes Graphics Excellence Awards, our team’s craftsmanship and innovative print design really stole the spotlight.

Measuring the Tangible Value of Facility Branding

As companies reimagine the purpose of the office, facility branding is emerging as a powerful tool for retention, engagement, and performance. This blog explores how …

Printing on Fabrics: Flexible, Vibrant & Versatile

Substrate Saturdays with Steve is our weekly series exploring the materials we work with at Thysse—breaking down what they are, how they function, and why …

Why Brand Strategy Must Evolve with Supply Chain Realities

Brand strategy can’t exist in a vacuum. Based on the 2025 Maersk Logistics Trend Map, this blog explores how trends in fulfillment, AI, and transparency …

Custom Wallpaper Graphics: Transforming Spaces with Print

This week on Substrate Saturdays with Steve, we’re talking custom wallpaper graphics—versatile, high-impact substrates that can transform plain walls into immersive brand experiences. From textured …

Flexible Graphic Design Support

When creative workloads spike, having a flexible design partner can be the difference between burnout and breakthrough. Learn how Thysse supports internal teams with on-demand …

Designing for Variable Data Print Mail

Variable Data Print (VDP) offers more than just name personalization—it’s a tool for marketers and creatives to drive results through smart targeting, testing, and automation. …

Printing on Wood: Durable, Natural, and Versatile

Wood is sturdy, natural, and full of character—making it a standout choice for wide format print. Explore its possibilities in this installment of Substrate Saturdays …

A Guide for Marketers & Mail Owners

Benefit from USPS’s 2025 postage incentives: earn a 30% credit on growth volume and a 10% discount for shared “Marriage Mail”—plus six add-ons to stack …

Magnetic Vinyl: Dynamic Solutions for Versatile Advertising

As featured in Substrate Saturdays with Steve—magnetic vinyl offers bold, reusable branding for vehicles and metal surfaces, with easy swaps and standout print quality.

Direct Mail by the Numbers

Boost your campaigns with data-backed insights: explore key direct‑mail metrics—response rates, ROI benchmarks, postage trends, and segmentation strategies—to drive smarter, more effective mail efforts.

Plastics – A Versatile Option for Signage & Displays

Substrate Saturdays with Steve is a weekly series where we explore the substrates we work with at Thysse—breaking down what they are, how they function, …

Aluminum (ACM) – The Go-To for Long Lasting Signage

Substrate Saturdays with Steve is a weekly series where we explore the substrates we work with at Thysse—breaking down what they are, how they function, …

Vinyl Banners: Choosing the Right Type for Your Business

Substrate Saturdays with Steve is a weekly series where we dive into the many substrates we work with at Thysse—breaking down what they are, how …

Adhesive Vinyls: Versatile Solutions for Impactful Brand Expressions

Substrate Saturdays with Steve is a weekly series where we demystify the substrates we work with at Thysse—exploring their properties, functionality, and practical applications. Today, …

Substrate Saturdays with Steve: Corrugate – More Than Just Cardboard

Substrate Saturdays with Steve is a weekly series all about exploring the many substrates we work with at Thysse, breaking down what they are, how …

A Legacy of Leadership: Insights from Dean Bott Before His Retirement

After more than 30 years of leadership, Dean Bott announced his retirement in mid-2025—closing a meaningful chapter and leaving a lasting legacy at Thysse.

Seasonal Retail Resets That Make a Lasting Impact—All Year Long

Master seasonal retail resets: learn how strategic signage swaps, layout updates, and fresh brand elements can revitalize your space, boost traffic, and drive timely sales.

Unlock Postage Savings with USPS Promotions in 2025

Make the most of 2025 USPS postage promotions—learn the key offers, deadlines, and savings strategies to streamline budgets and boost direct mail performance.

How Thysse Uses G7 Color Management to Deliver Exceptional Print Quality

Color can make or break a brand. That’s why Thysse uses G7® color management to deliver consistent, high-quality print results across every project. Learn how …

Avoiding Common Prepress Mistakes: A Complete Guide to Flawless Print Production

Avoid costly print hiccups with our essential prepress guide—covering image resolution, color mode, bleeds, fonts, crop marks, and proof checks to ensure flawless production every …

Direct Mail: Dying or Thriving?

This post explores whether direct mail is still relevant in the digital age. It breaks down current trends in direct mail marketing, showing how businesses …

Introducing Thysse's New Leadership Team

In late 2023, we introduced a new leadership structure designed to support growth—empowering team leads, streamlining decisions, and building for the future.

Thysse Adds Capacity & Capabilities To Print Operations

We expanded our Oregon, WI print operations—adding new tooling, packaging lines, and production capacity to better serve growing demand while keeping craftsmanship and quality at …

Breaking New Ground

Go behind the scenes of UW–Madison’s CDIS building, where branded environments, architectural graphics, and purposeful storytelling help shape a space built for innovation.

Up Close and Personal - in Color!

Create deeper connections with color personalization—learn how vibrant shades, spot-on matching, and thoughtful finishes bring print pieces to life and resonate with your audience.

C'mon, Have Some Tact!

We dive into tactile print strategies—from embossing and spot varnish to die‑cuts and textured papers—to help you create touchable, memorable pieces that stand out in …

New Year, New US(PS).

We break down six key USPS promotions—what they are, when they run, and how to take advantage—so you can save on postage and get more …

Rev-Up Your Vehicle Wraps [The Smart Way]

Drive impact with vehicle wraps designed right—smart branding meets durable materials, precise installation, and standout visuals for maximum exposure on the move.

Thysse Announces Changes to Leadership Structure

A new chapter begins. See how recent leadership changes reflect Thysse’s ongoing evolution—and what it means for the future of our team, clients, and company …

Starting From Square One

A strong foundation starts with process—planning, design, quality checks, and rollout—all working together to bring your print and branding projects to life.

Colorful Language: Perplexing Print Lingo Defined

Empower yourself with key print terms for smoother communication and better results. Master the lingo with Thysse's expert guidance.

Online Brand Portals Unpacked

Learn how Thysse's online Storefront simplifies print asset management. Streamline ordering, cut costs, and boost efficiency with our custom solutions.

The Ins and Outs of Signage Substrates

Understand how different signage substrates—like vinyl, acrylic, aluminum, and wood—impact durability, cost, and appearance so you can choose the ideal material for your brand’s needs.

Six supercharged signage categories and what they bring to the table for your business.

From illuminated displays and wayfinding to experiential installations—each tailored to elevate your brand’s presence, enhance customer flow, and drive engagement.

Direct Mail Savings Delivered

Discover how smart direct‑mail strategies—like leveraging USPS promotions, volume incentives, and shared advertising—can significantly reduce postage costs while boosting campaign effectiveness and ROI.

Sign Me Up! Boosting Sales with Branded Retail Signage

Enhance sales with eye-catching retail signage that aligns with your brand—think clear messaging, strategic placement, and cohesive visuals that guide customers and drive purchase decisions.

Introducing Mail+ : Thysse’s Latest Innovation in Direct Mail Marketing

Meet Thysse’s latest direct‑mail innovation: a smarter way to target, personalize, and automate mail at scale—designed to simplify campaign execution while boosting engagement and ROI.

What’s In a List?

Quality mailing lists make all the difference—learn how data accuracy, segmentation, cleanse processes, and list hygiene work together to enhance targeting precision and maximize campaign …

Results-Driven Direct Mail Design

Boost your campaign performance with direct mail that’s designed to convert—combining compelling visuals, strategic messaging, and targeted formats to drive measurable engagement and ROI.

Getting Started with Direct Mail Services

From targeting the right audience to automating sends and tracking results, this intro breaks down the essentials behind building smart, effective mail campaigns.

Translating Specialty Graphics Lingo

Unlock the language of specialty graphics—from substrates and finishes to installation methods—so you can confidently specify, commission, and evaluate visual projects that truly elevate your …

Is your space doing your brand justice?

A well-designed space can reinforce your brand at every turn. See how signage, layout, and environmental details work together to shape stronger customer experiences and …

Off-Kilter Kit Concepts for Your Next Event

Unconventional kit ideas to make your next event stand out—think playful themes, surprise inserts, tailored tactile elements, and inviting packaging that sparks curiosity and connection.

A Crash Course in Kit Packing

Combining items into branded kits saves time, reduces costs, and enhances the unboxing experience—whether for onboarding, events, or just-in-time fulfillment.

Thysse is a G7 Master Qualified Printer – How Does That Help Your Brand?

Consistent, accurate color across every piece. G7 certification means your brand always shows up the way it was intended—no guesswork, no surprises.

Badger Group’s Sally O’Brien fills us in on the latest technology in direct mail marketing.

Explore how the latest in direct mail technology—personalization, automation, and triggered campaigns—can drive stronger engagement and results.

Print Industry Veterans Unite Over 125 Years of Combined Expertise

Thysse’s acquisition of Badger Group united two trusted print leaders—combining decades of experience, expanded capabilities, and a shared commitment to client success.

Experiential Design and Facility Branding

Explore how experiential design transforms spaces—seamlessly blending branding, architecture, and emotion to create memorable, immersive environments that speak to your audience.

Understanding Color Management

Discover why expert color management is vital for maintaining brand integrity in print. Learn how Thysse ensures your colors stay consistent across all materials, safeguarding …

4 Powerful Ways Standardized Pricing Can Improve Your Print Spend

Explore four key ways standardized pricing helps control print spend—reducing surprises, speeding approvals, and creating clarity across teams.

Six Inventory Management Strategies for Your Print Assets

Discover six proven strategies to streamline your print asset inventory—from real-time tracking and digital catalogs to just-in-time ordering and predictive reorder points—empowering smarter planning, cost …

Thysse Breaks Ground on $10 Million Facility in Oregon, Wisconsin

A new space designed for growth, collaboration, and creativity—bringing over 100 team members together under one roof in Oregon, WI.

Thysse Groundbreaking Scheduled

Thysse broke ground on a new 95,500 sq ft headquarters in Oregon, WI, on June 4, 2019—uniting over 100 team members under one roof with a bright, modern space …

Who Trusts Thysse With Their Brand? – The Digital Ring + Milio’s

From backlit signage to bag stuffers, kit packing to window clings—Thysse managed 17 print assets for The Digital Ring’s Milio’s campaign with flawless color consistency, …

Finding Inspiration in a School Bus

A custom graphics project for Nelson’s Bus Service grew into a full brand refresh—spanning signage, folders, and UV-printed pieces built to last.

Who Trusts Thysse With Their Brand? – WEA Trust

A bold launch, a mobile-friendly brand experience, and a trusted partnership built on creativity and precision—see how it all came together.

Saving the Canvas, Saving the Art, Saving the Story

A beloved student mural at San José State was nearly lost during campus renovations. Thysse stepped in to preserve the artwork—restoring, reframing, and reinstalling the …