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Personalized direct mail postcards with customer names and pet supply offers, demonstrating advanced variable data printing.

EDDM vs. Saturation Mail

Julie Ehrke January 23, 2026

EDDM and saturation mail often look interchangeable at first glance. This article breaks down the real cost differences and where each option makes the most …

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Infographic illustrating a simplified demographic versioning model based on income and age. On the left, two income levels are shown: $ (green) and $$ (orange). In the center, three age groups are listed: 18–30, 31–45, and 46+. Lines connect each income level to all age groups, indicating intersections. On the right, “Version Output” displays two tailored versions (A and B) for each income and age combination, represented by colorful envelopes, suggesting differentiated messaging or content delivery.

Designing for Variable Data Print Mail

Kevin Dorsey April 14, 2025

Variable Data Print (VDP) offers more than just name personalization—it’s a tool for marketers and creatives to drive results through smart targeting, testing, and automation. …

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A Guide for Marketers & Mail Owners

Kevin Dorsey April 10, 2025

Benefit from USPS’s 2025 postage incentives: earn a 30% credit on growth volume and a 10% discount for shared “Marriage Mail”—plus six add-ons to stack …

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Concentric ripples spread across a dark, still body of water, creating a subtle pattern under low light.

Direct Mail by the Numbers

Kevin Dorsey April 2, 2025

Boost your campaigns with data-backed insights: explore key direct‑mail metrics—response rates, ROI benchmarks, postage trends, and segmentation strategies—to drive smarter, more effective mail efforts.

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hand taking mail from mailbox.

Direct Mail: Dying or Thriving?

Rachel Jerabek April 4, 2024

This post explores whether direct mail is still relevant in the digital age. It breaks down current trends in direct mail marketing, showing how businesses …

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USPS Color

Up Close and Personal - in Color!

Team Thysse February 14, 2023

Create deeper connections with color personalization—learn how vibrant shades, spot-on matching, and thoughtful finishes bring print pieces to life and resonate with your audience.

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USPS Sensory

C'mon, Have Some Tact!

Team Thysse January 26, 2023

We dive into tactile print strategies—from embossing and spot varnish to die‑cuts and textured papers—to help you create touchable, memorable pieces that stand out in …

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USPS 2023 Promotions

New Year, New US(PS).

Team Thysse January 9, 2023

We break down six key USPS promotions—what they are, when they run, and how to take advantage—so you can save on postage and get more …

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Aldo Leopold Foundation Shack
Aldo Leopold Foundation

Calendar Sales Soar

The Aldo Leopold Foundation turned to Thysse to streamline their calendar campaign. The result? Print, pack, and ship—with six times the sales.

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QRCode Square One

Starting From Square One

Team Thysse February 8, 2022

A strong foundation starts with process—planning, design, quality checks, and rollout—all working together to bring your print and branding projects to life.

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Direct Mail Savings Delivered

Team Thysse November 9, 2021

Discover how smart direct‑mail strategies—like leveraging USPS promotions, volume incentives, and shared advertising—can significantly reduce postage costs while boosting campaign effectiveness and ROI.

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What’s In a List?

Team Thysse October 1, 2021

Quality mailing lists make all the difference—learn how data accuracy, segmentation, cleanse processes, and list hygiene work together to enhance targeting precision and maximize campaign …

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A collection of promotional mailers offering discounts such as "50% off company orders" and "40% off main meals," highlighting the use of direct mail for special offers and promotions.

Results-Driven Direct Mail Design

Team Thysse September 23, 2021

Boost your campaign performance with direct mail that’s designed to convert—combining compelling visuals, strategic messaging, and targeted formats to drive measurable engagement and ROI.

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