New Year, New US(PS).

The U.S. Postal Service recently announced their 2023 Mailing Promotions and we quickly read through them a few dozen times to break them all down for you (you’re welcome!).  Here at Thysse, we’re kinda known as THE Direct Mail experts. So buckle in, because over the next few months, we’ll be sharing all the ins and outs of these upcoming promotions to help you properly navigate them (and save a buck or two while we’re at it). 

This year, there are six different promotions scheduled to take place (two of which are brand-spanking new). We’ll be here to fully explain each promotion – along with all the important dates that go with it. Look for updates about a week ahead of promotion registration. Or just stay tuned to our socials and we’ll happily remind you each time one comes up!

Looking to get a jump start on any of the promos? YOU’RE IN LUCK because we’ve compiled a comprehensive list below. 

1. Tactile, Sensory, & Interactive – Trigger Sensory Engagement and awaken the senses (with a 5% Discount to boot!)
   Registration Begins: January 9, 2023
   Promotion Period: February 1, 2023 to July 31, 2023
   
   
2. Personalized Color Transpromo – Stand out from the crowd using personalized full-color marketing and messaging while saving 3% on your mailers!
   Registration Begins: January 9, 2023
   Promotion Period: February 1, 2023 to July 31, 2023
   
   
3. Emerging Technology – Boost brand awareness through AR, Voice Assist, and more! Depending on mix of technology, you could save up to 4% per piece!
   Registration Begins: March 15, 2023
   Promotion Period: July 1, 2023 to December 31, 2023
   
   
4. NEW Reply Mail IMbA™ – Save between 3-5% by encouraging reply mail customers to adjust barcodes.
   Registration Begins: May 15, 2023
   Promotion Period: May 1, 2023 to November 30, 2023
   
   
5. Informed Delivery® – Navigate eligibility and incentives of this incredible consumer-facing tool.
   Registration Begins: June 15, 2023
   Promotion Period: August 1, 2023 to December 31, 2023
   
   
6. NEW Retargeting – Increase conversions and save 5% with follow-up mailings.
   Registration Begins: July 15, 2023
   Promotion Period: September 1, 2023 to November 30, 2023

If you’re already using the Thysse permit, we can quickly sign you up for any incentives outlined here. If you plan to use your own permit – what the heck?! Just teasing! You’re still able to sign up for incentives yourself, but #TeamThysse is always here to answer any questions you may have. 

It’s not a promotion, but we do want to promote it loudly – USPS has also released their shipping services increases, effective January 22, 2023. 

The following changes will take effect: 

• Priority Mail service prices will increase by 5.5%
• Priority Mail Express service prices will increase by 6.6%
• First-Class Package Service prices will increase by 7.8% 

You can find more detailed information on these increases in the table below, or click here to see the latest edition of our Direct Mail Guide.