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Case Studies > Facility Branding > San Jose State University Student Union
San Jose University Student Union Theater Exterior Back Lit LED Signage

san josé state university

San José State University’s Student Union 
Creates Connections for Campus Life

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As San José State University’s Student Union, Inc. neared completion on their several-year Student Union construction and renovation project, they began a national search for the team that would provide the facility branding, experiential graphic design, wayfinding and donor recognition. They found Thysse. Taking a comprehensive brand approach, Thysse incorporated architectural details unique to the building and embraced fonts and iconography designed by SJSU Art School faculty. We identified and mapped wayfinding needs and opportunities. During the process the Thysse creative team partnered with current campus brand experts to develop a graphic palette and pattern language that helped create brand and identified important spaces in the building that would impact the visitor experience. We identified donor recognition opportunities and ideas. And we developed an overall project schedule and plan to hit the ground running using a combination of Wisconsin and San José fabricators and our national install crew.


  • Higher Education
  • Athletics
  • Sports Venues
  • Leisure & Fitness
  • Wellbeing


  • Facility Branding
  • Logo Design
  • Wayfinding Design
  • Visual Storytelling
  • Donor Recognition

  • Environmental Graphic Design


  • LED-lit Logo Displays
  • Dimensional Acrylic
  • Silicone Edge Graphic Frames
  • Exterior Signs
  • Custom Privacy Vinyl
  • Custom Wallpaper


Thysse worked for almost two years to produce and install items as sections of the new Student Union were completed and opened to the public. We successfully created a space that has become part of the SJSU student experience and our initial project has developed into a several-year multi-project relationship with San José State University.

San Jose University Student Union Feature Face Quote Wall

Vision to Reality

San José State University Atrium Wall Concept

Maximizing brand impact, this lenticular display makes use of the multi-story, open atrium. The display adds impact while also serving as a acoustic dampener that softens echos in the large space.
San Jose University Student Union Alumni Wall Acrylic Printed Panels
San Jose University Student Union Feature Face Quote Wall

Vision to Reality

San José State University LED Wall Project

Enhancing the branded experience with pattern, color and light, the LED Light feature creates a favorite student hang out.
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We are just so impressed with the work Thysse has done to create a student centered space. It is not only a welcoming
space, it is also an aesthetically stunning space. The light, the design, the images all combine to create an inspiring and truly uplifting experience.

- Cathy Busalacchi, Executive Director, San José State University
San Jose University Student Union Levels Custom SJSU Wallpaper
San Jose University Student Union We Are Spartans Acrylic Panels Custom Wallpaper
San Jose University Student Union Exterior Wrap

Passion, Pride & Craftsmanship

Design, Fabrication & Install

Exceptional design is only as good as the quality of the production and execution of installation. During the life of the project, Team Thysse brings our collective experience and expertise to every step of the process. Attention to detail and craftsmanship are engrained in all we do.
  • LED-lit Dimensional Logo Displays
  • Dimensional Painted Acrylic
  • Dimensional Printed Acrylic
  • Custom Backlit Fabric Graphic Panels
  • Exterior Signage
  • Cut Vinyl
  • Custom Wallpaper
  • Custom Cut Wood Branding Pieces