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Case Studies > Facility Branding > Hooper Corporation
Hooper Corporation Full Building Exterior Lit Signage

Hooper Corporation

State-of-the-Art Facility Showcases the Past, Present and Future of Hooper

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Just as colleges aim to recruit new students, it has become a widely accepted standard for companies to provide world-class facilities and amenities to attract and retain top talent. When Hooper started the architectural planning phase of their new state-of-the-art headquarters, located in DeForest, WI, they called Thysse. Thysse worked with architects and construction admins to develop a showcase of Hooper’s rich history, service offerings, core values and vision for the future. With an aging workforce, Hooper looked to Thysse provide a more modern and up-to-date experience of the Hooper brand to help attract young professionals. The comprehensive brand work expanded from facility branding to include logo design, print collateral, signage, websites and video. The result is a vibrant and engaging workspace that puts Hooper ahead of their competition.


  • Construction
  • Manufacturing
  • Corporate


  • Facility Branding
  • Logo Design
  • Visual Storytelling
  • Wayfinding Design
  • Donor Recognition

  • History & Timeline Display
  • Environmental Graphic Design


  • LED-lit Logo Displays
  • Dimensional Painter Acrylic
  • Silicone Edge Graphic Frames

  • Exterior Signage
  • Exterior Wayfinding
  • Custom Privacy Vinyl
  • Custom Wallpaper

  • Custom Tool Wall
Hooper Front Desk LED Lettering
Hooper Conference Room Window Vinyl
Hooper Front Desk Feature Wall Facility Branding
Hooper Logo Design Branding


With construction underway, Hooper also needed their logo brought up-to-date. Team Thysse created a refreshed version of the logo. Careful to safe-keep current brand equity, Thysse refined the mark and coupled it with a more modern font pairing. Setting the stage for the new facility and print work to under go a well deserved facelift.

Hooper Lobby Acrylic Lettering
Hooper Feature Wall Tools
Hooper Company Traits Wide Large Format Signs
Hooper Tagline Acrylic Lettering Facility Branding
Hooper Signage Copper Pipes
Hooper Facility Branding Copper Pipes


Team Thysse is no stranger to designing creative, collaborative spaces. When Hooper came to us with the opportunity develop their cafeteria and break room, we created Charlie’s Cafe. The space provides employees with a unique, warm meeting space that also tells the story of the Hooper brand. Custom copper pipes, typically saved for plumbing projects, are transformed into a multilevel, sculptural art piece that features Hooper’s custom brand pattern.

Hooper Quote Wall Wallpaper Frames Facility Branding
Hooper Custom Print Materials
Hooper Custom Folder
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“Working with Thysse was so easy, fun, and rewarding. Not only did they create a great finished product, but they fully integrated into our team and felt like part of the family.”

– Alex Pierce, UW Recreation & Wellness, Director of Marketing
Hooper van vehicle wrap
Hooper exterior wayfinding signage

Passion, Pride & Craftsmanship

Design, Fabrication & Install

Exceptional design is only as good as the quality of the production and execution of installation. During the life of the project, Team Thysse brings our collective experience and expertise to every step of the process. Attention to detail and craftsmanship are engrained in all we do.
  • LED-lit Dimensional Logo Displays
  • Dimensional Painted Acrylic
  • Dimensional Printed Acrylic
  • Custom Backlit Fabric Graphic Panels
  • Exterior Signage
  • Cut Vinyl
  • Custom Wallpaper
  • Custom Cut Wood Branding Pieces