With construction underway, Hooper also needed their logo brought up-to-date. Team Thysse created a refreshed version of the logo. Careful to safe-keep current brand equity, Thysse refined the mark and coupled it with a more modern font pairing. Setting the stage for the new facility and print work to under go a well deserved facelift.
Team Thysse is no stranger to designing creative, collaborative spaces. When Hooper came to us with the opportunity develop their cafeteria and break room, we created Charlie’s Cafe. The space provides employees with a unique, warm meeting space that also tells the story of the Hooper brand. Custom copper pipes, typically saved for plumbing projects, are transformed into a multilevel, sculptural art piece that features Hooper’s custom brand pattern.
“Working with Thysse was so easy, fun, and rewarding. Not only did they create a great finished product, but they fully integrated into our team and felt like part of the family.”
– Alex Pierce, UW Recreation & Wellness, Director of Marketing