When UW Health was looking to add the finishing touches to their new state-of-the-art Sports Medicine facility at The American Center, they turned to the people that have been designing experiences and spaces for UW Athletics and Badger student-athletes … Thysse. Thysse created a science and technology themed, high-energy athletic graphic package that incorporated existing UW Health Sports Medicine branding. The resulting athlete and patient experience developed by Thysse is one that inspires, motivates and narrates UW Health’s commitment to better performance through science.