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Case Studies > Facility Branding > Society Insurance
Society Insurance Main Lobby Facility Branding Signage Detail Photo


On Mutual Ground: Collaborative Spaces 
Designed to Connect and Unite

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Society Insurance, headquartered in Fond du Lac, Wisconsin, is a 100-year-old company offering specialty business insurance to restaurants and bars in several states across the USA. As the company continued to grow, plans for expanding their existing building began to develop. Thysse was tasked with creating a branded workplace that better reflected their culture and values while providing a better workday experience for the staff. Developing an experience that would help recruit customers, as well as top-notch talent, was also top of mind. Working closely with project architect, Performa, Thysse seamlessly integrated client goals into a lively, fun workplace, including a custom cafe, employee cafeteria, meeting rooms, storytelling moments and employee recognition displays.


  • Insurance
  • Corporate Office


  • Facility Branding
  • Traffic Flow Mapping
  • Wayfinding Design
  • Employee Recognition

  • Environmental Graphic Design
  • Employee Awards Display

  • Promotional Item Design


  • LED-lit Metal Monitor Shrouds
  • Custom Wallpaper
  • Dimensional Acrylic
  • Silicone Edge Graphic Frames
  • Custom Privacy Vinyl
  • Custom Cut Vinyl Graphics
  • Custom Wallpaper
Society Insurance Main Lobby Facility Branding
Society Insurance Mission Signage
Society Insurance Promotional Mugs


Thysse worked closely with Performa to develop the ‘Mutual Grounds Cafe’ a central hub used by clients and employees alike. Custom cabinetry, tiling, shelving with built-in brand signage work together to create an lively spot to gather. At the heart of the cafe, a one-of-a-kind bar seating area mimics the room’s architectural curves. Featuring coffee and keg service, the cafe is ready to host early morning meetings and happy hours alike.

Society Insurance Entrance Red Feature Wall
Society Insurance Entrance Acrylic Dimensional Lettering Detail Photo
Society Insurance Loft Branded SEG Frames
Society Insurance Break Room Window Vinyl Custom Wallpaper
Society Insurance Heritage Wall Window Vinyl Acrylic Panels
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“Working with Thysse was so easy, fun, and rewarding. Not only did they create a great finished product, but they fully integrated into our team and felt like part of the family.”

– Alex Pierce, UW Recreation & Wellness, Director of Marketing
Society Insurance Conference Room Facility Branding


We identified potential branding and storytelling opportunities while heading off any potential architectural issues before plans were finalized and construction began. Thysse also worked closely with Society Insurance staff during this time. Our team lead discussions and asked questions to learn everything we possibly could about the company’s history, culture, and values. The result was curated, meaningful moments thoughtfully displayed throughout the building.

Society Insurance Boardroom Identity Signage Detail Photo
Society Insurance Winnebago Room Identity Signage Detail Photo
Society Insurance The Daily Grind Break Room Identity Signage Detail Photo
Society Insurance Loft Branded SEG Frames
Society Insurance Main Lobby Facility Branding


Working closely with the architects and interior design teams allowed Thysse the advantage of using the same interior finish materials. We used wood and tile in conjunction with graphics and messaging to create a compelling facility brand that worked within the building’s overall finishes palette. Everything worked together to create a seamless experience that was purposeful and true to the Society Insurance corporate culture while not looking like an afterthought.

Society Insurance Winnebago Room Feature Wall Custom Wallpaper SEG Frame Dimensional Quote
Society Insurance Facility Branding Building Ideation Sketch
Society Insurance Facility Branding Building Ideation Sketch

Passion, Pride & Craftsmanship

Design, Fabrication & Install

Exceptional design is only as good as the quality of the production and execution of installation. During the life of the project, Team Thysse brings our collective experience and expertise to every step of the process. Attention to detail and craftsmanship are engrained in all we do.
  • LED-lit Metal Monitor Shroud
  • Reception Area Entrance Logo Display
  • Custom Cut Privacy Vinyl
  • Employee Recognition Wall

  • Heritage President’s Acrylic Disk Wall
  • Custom Wallpaper
  • Custom Cut Vinyl Graphics

  • Silicone Edge Graphic Frames
  • Room Identity Signage

  • Promotional Items