Just as colleges aim to recruit new students, it has become a widely accepted standard for companies to provide world-class facilities and amenities to attract and retain top talent. When Hooper started the architectural planning phase of their new state-of-the-art headquarters, located in DeForest, WI, they called Thysse. Thysse worked with architects and construction admins to develop a showcase of Hooper’s rich history, service offerings, core values and vision for the future. With an aging workforce, Hooper looked to Thysse provide a more modern and up-to-date experience of the Hooper brand to help attract young professionals. The comprehensive brand work expanded from facility branding to include logo design, print collateral, signage, websites and video. The result is a vibrant and engaging workspace that puts Hooper ahead of their competition.