The staff at the University of Wisconsin School of Medicine came to Thysse with a problem – users of their facility didn’t know where they were or where they were going. Thysse developed a facility brand palette that gave visitors, students and staff a feeling of being on the University of Wisconsin campus, while reflecting the unique culture and mission of the Medical School. Users of the facility now had a sense of where they were and the deeper beliefs of the school’s faculty and students. Thysse also programmed a wayfinding system to help users find where they were going. Upon first entering the facility, visitors are met by a large kiosk wall that Thysse designed to support a 12-foot tall red glass directional panel and house an informational digital signage monitor. Large, fabric directional panels were integrated into the visual branding palette and placed at each elevator entrance. Finally, smaller, auxiliary corner directional signs were placed at all corridor intersections. All room numbers and main destination areas are now easily found and users know where they are going.