Thysse Logo
Thysse Logo
Case Studies > Facility Branding > Green Bay Packaging
Green Bay Packaging Lit Logo Backlit Entry Curved Wall Branded Wall

Green Bay Packaging

Unboxing Innovation: New Corporate Experience Tells Story of Industry Leadership in Sustainability

Thysse Map Marker
As Green Bay Packaging worked through the planning stages for their new facility – an enormous industrial plant that would house a 300 yard-long paper mill (the first to be built in the state of Wisconsin in over 30 years), they contacted Thysse for help in creating a new visitor experience. Thysse worked with GBP marketing staff, administrators, architects and the general contractors to develop a welcome center and innovation learning center with a focus on sustainability messaging. Thysse also created facility brand design that brings focus to the employee culture, values and wellbeing. The project consisted of a cohesive visual brand palette across visitor and employee spaces. We also worked to create updateable exhibits, with graphics and messaging that could be easily switched out as the overall GBP story expanded or marketing messaging evolved.


  • Manufacturing
  • Paper
  • Corrugated Packaging
  • Corporate Office


  • Facility Branding
  • Wayfinding Design
  • History Timeline Design

  • Employee Recognition

  • Environmental Graphic Design


  • LED-lit Logo Displays
  • Dimensional Acrylic
  • Silicone Edge Graphic Frames

  • Exterior Signs
  • Custom Privacy Vinyl
  • Custom Wallpaper

  • Dimensional Printed Acrylic Panels
Green Bay Packaging Entry Feature Sustainability Backlit Curved Wall
Green Bay Packaging Recycled Vinyl Dimensional Acrylic Backlit Fabric Curved Wall
Green Bay Packaging Welcome Entry Wall Backlit Dimensional

Facility branding

Green Bay Packaging Corporate Headquarters 

Designed to showcase the rich history, as well as future innovation, the Green Bay Packaging corporate headquarters provides a unique visitor experience and indepth look at product offerings, company values and culture.
Green Bay Packaging Entry LED Logo Backlit
Green Bay Packaging Sustainability Lit Curved Wall Backlit
Green Bay Packaging Industry Leader Wood Wall Vinyl Acrylic
Green Bay Packaging Acrylic Panels Standoffs
Green Bay Packaging Feature Wall Wood Wall Logo Wall
Green Bay Packaging Innovation Dimensional Curved Wall
Green Bay Packaging Loblolly Planter Innovation Curved Wall Vinyl Dimensional


At the heart of Green Bay Packaging’s sustainability story is the lob lolly pine. The Thysse designed Innovation Room puts a spotlight on this key to sustainability. The display features life cycle facts and even a custom planter that highlights 3 live, growing lob lolly pine trees. Dedicated to renewable resources and planning for the future, the new space helps GBP share this important story to it’s visitors and employees alike.

Green Bay Packaging Heritage History Acrylic Panels Wallpaper
Green Bay Packaging Conference Room Vinyl Acrylic
Green Bay Packaging Mission Wall Backlit Logo Vinyl
Thysse Map Marker

"Our staff is so excited the project is finished and the response from our clients has been amazing. But, it's a little sad that we won't get to work with Thysse longer. I wish we had more projects to start together."

- Bob Mihalski, Director of Continuous Improvement, Green Bay Packaging
Green Bay Packaging Safety Vinyl Acrylic
Green Bay Packaging WoodWall Dimensional
Green Bay Packaging Conference Room Vinyl Acrylic Logo
Green Bay Packaging Safety Quality Vinyl Acrylic Training Room Design
Green Bay Packaging Copy Center- Vinyl Acrylic
Green Bay Packaging Stairwell Safety Vinyl Acrylic
Green Bay Packaging Stairwell Environment Vinyl
Green Bay Packaging Stairwell Quality Vinyl Acrylic

Passion, Pride & Craftsmanship

Design, Fabrication & Install

Exceptional design is only as good as the quality of the production and execution of installation. During the life of the project, Team Thysse brings our collective experience and expertise to every step of the process. Attention to detail and craftsmanship are engrained in all we do.
  • LED-lit Dimensional Logo Displays
  • Dimensional Painted Acrylic
  • Dimensional Printed Acrylic
  • Custom Backlit Fabric Graphic Panels

  • Exterior Signage
  • Exterior Signage
  • Cut Vinyl
  • Custom Wallpaper
  • Custom Cut Wood Feature Wall