The University of Wisconsin Basketball lobby and offices, originally constructed in 1998, were ready for renovation. Thysse was tasked with ensuring the new space serves as the ultimate showcase of Badger Basketball. Largely unchanged for almost twenty years, it was time to level up the office space and match the teams two recent Final Four appearances. UW Athletics asked Thysse to provide experiential graphics for the space, and to expand the visual brand we had been building for the team for almost four years. Partnering with the General Contractor on the project, J.P. Cullen, Thysse designed new elements and updated existing elements for the new space. The result is a stunning office that bleeds badger red and poises the team to do do what they do best—win.