Unlock Postage Savings with USPS Promotions in 2025

When it comes to direct mail campaigns, postage often represents the lion’s share of costs. For organizations striving to balance budget constraints with effective customer outreach, finding ways to trim mailing expenses is a high priority. That’s where the United States Postal Service (USPS) Promotions and Incentives Program for 2025 comes in—a suite of opportunities designed to reward innovation, creativity, and sustainability in mailing, and ultimately deliver better results, aka ROI. 

It’s a pretty brilliant strategy that incentivizes the things that the USPS knows to deliver incremental value to mailers and enhances the experience for the recipients of direct mail. And with Thysse’s USPS Certified Mail Experts at your side, navigating these promotions has never been easier.

Promotion 1: Integrated Technology Promotion

Discount: 3%
Registration Period: November 20, 2024 – December 31, 2025
Active Period: Any six consecutive months within 2025

Mail meets technology with the Integrated Technology Promotion. Eligible for First-Class Mail letters, cards, and flats as well as USPS Marketing Mail, this promotion encourages mailers to incorporate cutting-edge features like Augmented Reality (AR), Virtual Reality (VR), Near Field Communication (NFC), or Video in Print. Imagine delighting your audience with interactive experiences that leap off the page—and getting rewarded for it.

Indeed! Thysse can help you craft mailpieces that integrate these technologies seamlessly, ensuring you meet USPS requirements while standing out in the mailbox.

Promotion 2: Tactile, Sensory & Interactive Mailpiece Engagement Promotion

Discount: 4%
Registration Period: December 15, 2024 – July 31, 2025
Active Period: February 1, 2025 – July 31, 2025

Create an unforgettable impression with the Tactile, Sensory & Interactive Mailpiece Engagement Promotion. By using specialty inks, textured finishes, or even interactive elements like pop-ups, you can captivate your audience’s senses while enjoying a 4% discount on First-Class Mail and USPS Marketing Mail.

Our USPS Certified Mail Experts can guide you in choosing the right materials and finishes to maximize both impact and savings.

Promotion 3: Continuous Contact Promotion

Discount: 3% on subsequent mailings
Registration Period: February 15, 2025 – September 30, 2025
Active Period: April 1, 2025 – September 30, 2025

Repetition builds recognition—and the Continuous Contact Promotion rewards just that. This incentive applies to USPS Marketing Mail that follows an iterative strategy, such as sending a series of complementary messages to the same recipients.

At Thysse, we specialize in creating cohesive campaigns that keep your brand top-of-mind while taking advantage of this promotion’s savings.

Promotion 4: Reply Mail IMbA® Promotion

Discount: 3% for static barcodes; 6% for serialized barcodes
Registration Period: May 15, 2025 – December 31, 2025
Active Period: July 1, 2025 – December 31, 2025

Simplify reply mail with the Intelligent Mail® barcode Accounting (IMbA) system and earn discounts of up to 6% on First-Class Mail Qualified Business Reply Mail (QBRM). By adopting serialized barcodes, you not only streamline the payment process but also increase tracking efficiency.

Let Thysse’s experts help you implement IMbA for optimal savings and operational ease.

Promotion 5: First-Class Mail Advertising Promotion

Discount: 3%
Registration Period: July 15, 2025 – November 30, 2025
Active Period: September 1, 2025 – November 30, 2025

Take your advertising to the next level with First-Class Mail. This promotion rewards mailers for including marketing messages in their First-Class Mail campaigns, offering an ideal way to showcase new products, services, or events.

From concept to execution, Thysse can support your team in developing campaigns that qualify for this incentive while delivering measurable results.

Add-On Promotions

These add-ons may only be used in conjunction with one of the primary promotions listed above, providing an extra layer of savings and impact. The fact that both add-ons may be leveraged with any primary promotion creates a 2% savings opportunity on top of the primary promotion discount. 

Maximize your savings by layering add-ons with primary promotions:

Informed Delivery Add-On

Discount: 1%
Active Period: Throughout 2025

Enhance your campaigns with digital previews of mailpieces, giving recipients a sneak peek via email. Thysse’s team can ensure your Informed Delivery campaigns are set up for success.

Sustainability Add-On

Discount: 1%
Active Period: Throughout 2025

Demonstrate your commitment to the environment with certified sustainable substrates.  The USPS requires proof that the substrate is certified but, importantly, does not require the usage rights of third party logos. This decision really helps bolster demand for sustainable substrates that often cannot be leveraged without licensing and other fees attached to their use. One other notable detail is that only one element in the mailing is required to be printed on a sustainable substrate. So, a letter or the envelope qualifies. Our experts can help you source eco-friendly options that align with your brand values and allow you to take advantage of the USPS discount.

Cut Postage in 2025 with Thysse

The USPS Promotions and Incentives Program for 2025 represents an incredible opportunity to reduce postage costs while elevating the effectiveness of your mail campaigns. With Thysse’s USPS Certified Mail Experts as your guide, you can navigate these promotions with confidence and ease—maximizing your savings and delivering standout mailpieces that make a lasting impression.

So, reach out and let’s start planning your 2025 mailing strategy and postage savings!