Experiential Design and Facility Branding
Bringing your brand to life in a physical space through experiential design
We sometimes use the phrase, “your brand is more than a logo.” It’s a way to start the conversation into brand experience and perception, to ensure our prospective clients understand the value of consistent and quality representation across all lines of production and communications. Ensuring your vehicle wraps are aligned with your mailers, that these pieces match your promo products and work together for your brand is critical for ongoing success.
When our Experiential Graphic Design team works on a project, this idea is catapulted to a new level: your physical space is representing your brand – what’s it saying? Thysse understands that slapping a few art pieces on a wall may take up empty space, but it’s likely not improving your guests’ and employees’ experiences in any meaningful way.
Instead, we avoid haphazard messaging and disconnected art installations, by taking a holistic approach to understanding your brand and your audience. In these discussions and throughout the project, the Thysse experiential design team acts as guides to deepening your brand’s visual identity and to inform decisions about architecture, finishes, furniture, even lighting and electrical outlets. To ensure your brand and culture is best translated into the best graphic and physical form, our mantra is:
“Everything that goes on the wall has to mean something”
Seems like a tall order, but Thysse Design achieves this through careful balance of 3 elements: the message, the design and the materials. All three components have to be present in your space, in equal parts, for a truly effective and impactful finished product. When any one of these elements is lacking, the whole experience falls flat.
Luckily, we are uniquely qualified to build an environment for your brand that turns materials and messages into connections for your space and your brand. Our team of architects, designers, project managers, copywriters and historians love to weave in a good story of inspiration and enthusiasm throughout your organization, and we especially love to work with people who are passionate about what they do.
Thysse is where you go with your brand, and our experiential team proves that it’s ok if that path is currently a little unknown. We’re here to create experiences that elevate, illuminate, and inform. We believe your story is as important as the materials it’s printed on.
Because it’s your brand, but it’s our name on the line.
Curious to learn more? Let’s talk. We’re not salespeople. We’re just a bunch of passionate designers who love to talk through a project. Drop us a line at info@thyssedesign.com
