2025 Direct Mail Optimization Guide

Direct mail has a lot of moving parts—creative, format, postage, regulations—and missing even one detail can cost you. That’s why we created the 2025 Direct Mail Optimization Guide: a clear, up-to-date resource you can reference before your next campaign.
Inside, you’ll find:

• A 2025–2026 USPS calendar with promotions, incentives, and add-ons laid out month by month.
• Format-specific regulations that help you avoid costly reworks.
• Proven mailing strategies to streamline production, reduce waste, and save money.

Think of it as your playbook for making direct mail more effective, efficient, and budget-friendly.

Take a look through the guide above—and if you’re meeting us for the first time, know that Thysse is a family-owned, right-size printer. We’re big enough to handle complex, large-scale jobs, but personal enough to treat every client relationship with care. Connect with us to see how we can support your next campaign.