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Case Studies > Facility Branding > University of Wisconsin - Recreation & Wellbeing
University Of Wisconsin - Recreation & Wellbeing Fitness Feature Wall

university of wisconsin - recreation & wellbeing

Mind, Body, and Soul: Branding A Dynamic 
Student Wellness Experience

Thysse Map Marker
The Student Recreation Center has become an essential recruiting tool for college campuses. The tour for prospective students often begins or ends here. It is a showcase of offerings, amenities and culture. Amazing workout spaces and wellness facilities can be the deciding factor for an incoming freshman. And this generation of student expects more than the dingy thrown-together weight rooms of the past. They expect an experience – whether it be a high-end, high-tech, high-impact gym, or a zen spa-like experience, they expect an experience. The UW Recreation and Wellness team approached Thysse to help them create a dynamic student experience for the new Nicholas Recreation Center – which was still in the architectural planning phase.

Industry

  • Higher Education
  • Athletics
  • Sports Venues
  • Leisure & Fitness
  • Wellbeing

Services

  • Facility Branding
  • Logo and Brand Design
  • Wayfinding Design
  • Donor Recognition
  • Visual Storytelling
  • Environmental Graphic Design

Materials

  •  LED-lit Logo Displays
  • Dimensional Painted Acrylic
  • Silicone Edge Graphic Frames

  • Exterior Signs
  • Custom Privacy Vinyl
  • Custom Wallpaper
University Of Wisconsin - Recreation & Wellbeing Front Desk Branding Custom Wallpaper
University Of Wisconsin - Recreation & Wellbeing Conference Room Facility Branding
University Of Wisconsin - Recreation & Wellbeing Logo Design Branding
University Of Wisconsin - Recreation & Wellbeing Mission Wall
University Of Wisconsin - Recreation & Wellbeing Stairwell Wood Slat Custom Wallpaper
University Of Wisconsin - Recreation & Wellbeing Stairwell Custom Map Wallpaper
University Of Wisconsin - Recreation & Wellbeing Wood Slat Donorwall
Thysse Map Marker

“Working with Thysse was so easy, fun, and rewarding. Not only did they create a great finished product, but they fully integrated into our team and felt like part of the family.”

– Alex Pierce, UW Recreation & Wellness, Director of Marketing
University Of Wisconsin - Recreation & Wellbeing Acrylic Dimensional Logo Detail Photo
University Of Wisconsin - Recreation & Wellbeing Level One Wayfinding Signage
University Of Wisconsin - Recreation & Wellbeing Level Two Wayfinding Signage
University Of Wisconsin - Recreation & Wellbeing Level Three Wayfinding Signage

CREATING LONG-TERM PARTNERSHIPS

Thysse began the design process by working with staff, administrators, student representatives and the architects to correctly convey the message and culture that was so important to the overall facility experience. Thysse instituted weekly meetings throughout the two-year project to make sure everyone was on the same page with design as well as architectural, engineering and electrical needs. As the graphics were being installed and the teams’ vision became realized, Thysse was hired for the group’s next project. This is our idea of success – doing good work and building long-term relationships. Working well with others is what we do.

University Of Wisconsin - Recreation & Wellbeing Door Window Vinyl Numbers
University Of Wisconsin - Recreation & Wellbeing Become LED Feature Wall
University Of Wisconsin - Recreation & Wellbeing Wood Slat Feature Wall 3D Logo
University Of Wisconsin - Recreation & Wellbeing Studio Signage SEG Frame

In progress

Attention to Detail, Every Step of the Way

When creating a dynamic student experience for the new Nicholas Recreation Center Thysse took a modern approach, designing a space for students not only be well, but thrive.
University Of Wisconsin - Recreation & Wellbeing Better LED Feature Wall
University Of Wisconsin - Recreation & Wellbeing Track Policies Signage
University Of Wisconsin - Recreation & Wellbeing Studio Signage
UW Rec Gym Branding SEG frame

Passion, Pride & Craftsmanship

Design, Fabrication & Install

Exceptional design is only as good as the quality of the production and execution of installation. During the life of the project, Team Thysse brings our collective experience and expertise to every step of the process. Attention to detail and craftsmanship are ingrained in all we do.
  • LED-lit Dimensional Logo Displays
  • Dimensional Painted Acrylic
  • Dimensional Printed Acrylic
  • Custom Backlit Fabric Graphic Panels
  • Exterior Signage
  • Cut Vinyl
  • Custom Wallpaper
  • Custom Cut Wood Branding Pieces
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