university of wisconsin - recreation & wellbeing

Mind, Body, and Soul: Branding A Dynamic  Student Wellness Experience

The Student Recreation Center has become an essential recruiting tool for college campuses. The tour for prospective students often begins or ends here. It is a showcase of offerings, amenities and culture. Amazing workout spaces and wellness facilities can be the deciding factor for an incoming freshman. And this generation of student expects more than the dingy thrown-together weight rooms of the past. They expect an experience – whether it be a high-end, high-tech, high-impact gym, or a zen spa-like experience, they expect an experience. The UW Recreation and Wellness team approached Thysse to help them create a dynamic student experience for the new Nicholas Recreation Center – which was still in the architectural planning phase.

Industry

Higher Education
Athletics
Sports Venues
Leisure & Fitness
Wellbeing

Services

Facility Branding
Logo and Brand Design
Wayfinding Design
Donor Recognition
Visual Storytelling
Environmental Graphic Design

Materials

LED-lit Logo Displays
Dimensional Painted Acrylic
Silicone Edge Graphic Frames 
Exterior Signs
Custom Privacy Vinyl
Custom Wallpaper

University Of Wisconsin - Recreation & Wellbeing Front Desk Branding Custom Wallpaper

University Of Wisconsin - Recreation & Wellbeing Conference Room Facility Branding

University Of Wisconsin - Recreation & Wellbeing Mission Wall

University Of Wisconsin - Recreation & Wellbeing Stairwell Wood Slat Custom Wallpaper

University Of Wisconsin - Recreation & Wellbeing Stairwell Custom Map Wallpaper

University Of Wisconsin - Recreation & Wellbeing Wood Slat Donorwall

“Working with Thysse was so easy, fun, and rewarding. Not only did they create a great finished product, but they fully integrated into our team and felt like part of the family.”
– Alex Pierce, UW Recreation & Wellness, Director of Marketing

University Of Wisconsin - Recreation & Wellbeing Level One Wayfinding Signage

University Of Wisconsin - Recreation & Wellbeing Level Two Wayfinding Signage

University Of Wisconsin - Recreation & Wellbeing Level Three Wayfinding Signage

CREATING LONG-TERM PARTNERSHIPS

Thysse began the design process by working with staff, administrators, student representatives and the architects to correctly convey the message and culture that was so important to the overall facility experience. Thysse instituted weekly meetings throughout the two-year project to make sure everyone was on the same page with design as well as architectural, engineering and electrical needs. As the graphics were being installed and the teams’ vision became realized, Thysse was hired for the group’s next project. This is our idea of success – doing good work and building long-term relationships. Working well with others is what we do.

University Of Wisconsin - Recreation & Wellbeing Door Window Vinyl Numbers

University Of Wisconsin - Recreation & Wellbeing Become LED Feature Wall

University Of Wisconsin - Recreation & Wellbeing Studio Signage SEG Frame

In progress

Attention to Detail, Every Step of the Way

When creating a dynamic student experience for the new Nicholas Recreation Center Thysse took a modern approach, designing a space for students not only be well, but thrive.

University Of Wisconsin - Recreation & Wellbeing Better LED Feature Wall

University Of Wisconsin - Recreation & Wellbeing Track Policies Signage

University Of Wisconsin - Recreation & Wellbeing Studio Signage

Passion, Pride & Craftsmanship

Design, Fabrication & Install

Exceptional design is only as good as the quality of the production and execution of installation. During the life of the project, Team Thysse brings our collective experience and expertise to every step of the process. Attention to detail and craftsmanship are ingrained in all we do.

LED-lit Dimensional Logo Displays
Dimensional Painted Acrylic
Dimensional Printed Acrylic
Custom Backlit Fabric Graphic Panels

Exterior Signage
Cut Vinyl
Custom Wallpaper
Custom Cut Wood Branding Pieces