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Case Studies > Versatile Card Packaging Without Compromises
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Versatile Card Packaging Without Compromises

How Thysse partnered with a leading hardware brand to build reliable systems, simplify inventory management, improve packaging quality, and create lasting value beyond just print.

The Challenge: Unpredictable Packaging Processes

Manufacturers managing numerous SKUs across complex product lines—especially in hardware accessories—often face challenges around inconsistent quality, unreliable timelines, and volatile costs.

In this client's scenario, the primary challenges included:

  • Quality Control Issues: Due to "combination runs" with multiple brands and managing multiple suppliers—each with varying standards for color, coatings, equipment, and lead times.
  • Reliability Problems: Reactive ordering patterns leading to unpredictable timelines.
  • Cost Volatility: Difficulty forecasting profits due to fluctuating packaging prices.
  • ERP Limitations: Challenges tracking packaging revisions, leading to frequent short-run makeup orders.
  • Inefficient Three-Bid Procurement Process: Consuming internal resources, limiting purchasing power, and bypassing deeper partnership opportunities.
“I think there are three primary challenges that most clients come to us with: quality, reliability, and pricing consistency. If your sell cost is set, you need to know your packaging cost won't fluctuate unpredictably. On reliability, if you can't get your product on time—it's something a supply chain or procurement professional never wants to deal with. And quality problems can also damage brand perception, distributor relationships and render goods unsellable.”
- JJ Giese, VP of Client Success at Thysse

Identifying the Root Problem

JJ emphasizes that “the first key in any challenge is just understanding really what the problem is. Sometimes what that problem is doesn't actually look the same on the surface, so digging in as a partner to understand the real challenge—and if there are multiple challenges, what their hierarchy is—is crucial.”

The client's three-bid approach, designed for cost savings, inadvertently created operational burdens:

  • Extensive internal time securing multiple bids.
  • Quality and delivery inconsistencies from multiple suppliers.
  • Frequent high-cost, short-run orders causing workflow disruptions.

“A thing that often gets overlooked is how much time and energy goes into a three-bid process. Your team works with multiple providers, sending out information, waiting for responses. It’s so much more efficient if you lean into a partner, leveraging the body of work to drive efficiencies, build good communication, understanding, and trust—saving significant time, effort and ultimately, cost,” JJ clarifies.

Customer Meeting

The Solution: From Vendor to True Partner

Thysse recommended transitioning away from the three-bid model toward a committed partnership for several reasons. The commitment enabled us to leverage better material costs from our suppliers which helped achieve better cost stability and cost efficiency. It also enabled us to invest in the partnership by: 

  • Establishing a consistent monthly order cadence.
  • Eliminating stressful, last-minute rush orders.
  • Developing a custom Brand Portal with:
    • Real-time inventory visibility
    • SKU-level specifications, including detailed revision tracking
    • Streamlined ordering and proactive inventory management
  • Building client/Thysse team relationships which:
    • Improved communication
    • Enabled deeper collaboration and workflow refinement

JJ explains that “by starting a monthly order at the same time each month, we can prepare our materials, align supply chains with our providers, and minimize stressful last-minute fire drills. It keeps things running smoothly on both ends.”

Diecut Machine In Motion
Thysse Employee Operating Diecut Machine

Results: Consistency, Reliability, and Efficiency

The strategic partnership significantly improved the client's supply chain:

  • Enhanced Quality Consistency: Improved color and blister coating consistency, protecting brand integrity.
  • Reduced Rush Jobs: Dramatically fewer urgent, reactive orders.
  • Predictable Pricing: Stable costs enabling accurate margin forecasting and strategic planning.
  • Optimized Internal Resources: Less time spent managing suppliers, allowing teams to focus strategically.
“Our customer service stands out because our account managers and project managers all have over 20 years of experience. They understand our equipment, strengths, and limitations. If something doesn’t meet expectations, we'll call it out right away. We strive for every piece to meet or exceed those expectations—often correcting it before our client is even aware.”
- JJ Giese, VP of Client Success at Thysse

Key Takeaway: Partnerships Deliver More Than Vendors

Transitioning from transactional vendor relationships to strategic partnerships unlocks value beyond unit costs:

  • Enhanced brand perception via consistent quality.
  • Streamlined operational workflows and internal efficiencies.
  • Greater strategic procurement leverage from deep vendor relationships.
“Not every manufacturer has a big in-house packaging team, and not everyone wants to feel like a small fish working with a giant supplier. Thysse is big enough to be capable and efficient, yet small enough to be agile and flexible. Sometimes it’s nice to be a big fish in a medium pond. Partnerships offer strategic alignment and benefits that traditional vendor relationships simply can’t match.”
- JJ Giese, VP of Client Success at Thysse

Final Thought: Building Systems, Strengthening Brands

While the benefits of stabilized pricing, a streamlined bidding process, and operational consistency were quickly realized, those were just the foundational changes.

Time, great communication and the stability the partnership created fostered an environment where both teams were able to work together and invest in each other. Month-in month-out, small improvements refined the system, and over time they add up. Now, with custom software solutions, report automations, supplier agreements and the body of experience behind both teams, quality and schedule problems are simply not part of the equation. 

JJ concludes "it’s gratifying to develop partnerships and systems that work well. It’s good for us, and our clients. Ultimately, it isn’t about print. It’s about building systems that work for our clients. Whether in packaging, retail graphics, commercial print or mail–it’s about systems, communication, logistics, and helping the teams within organizations reach their goals. We’re not just here for a job. We’re here for the long haul, offering ourselves as an extension of teams–offering the unique abilities and capabilities we have to unlock value beyond just ‘making and shipping products’. That’s not always the case with vendor/client relationships, but it’s definitely how every member of Team Thysse approaches it.” 

Looking for a Better [Packaging] Partner?

Visit Thysse.com to learn more, or contact JJ directly at jj@thysse.com.

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