Menu
Menu
A regional retailer with 45 stores across Wisconsin, Illinois, Iowa, and Michigan was preparing to celebrate a milestone anniversary. Part of the campaign included a customer giveaway, triggered by a scannable QR code on in-store signage. But each location needed a unique QR code to direct customers to the correct registration page. Sending the same poster to every store would create confusion, skew results, and undermine the customer experience. For multi-location retailers, the ability to deliver accurate, location-specific materials isn’t a nice-to-have—it’s essential.
While the promotion’s messaging remained the same across stores, the functional element—the QR code—needed to be unique for each store. Without it, insights into who entered store-specific promotions would be scrambled or lost and make honoring the offer—one winner per location—a mess. Beyond those high stakes, the store-specific performance and customer data the program was designed to generate would also be a puzzle to sort out. These types of missteps don’t just create chaos—they can dilute brand trust. It was imperative that the each sign reach the right destination. Any retailer running localized events or tracking engagement in submarkets understands the value of variable signage, but it takes a vigilant print and print logistics partner to execute.
Thysse’s team proposed a workflow that paired variable data printing (VDP) with precision fulfillment. Each poster was customized with:
That internal code made the process seamless for fulfillment—ensuring the correct poster made it to the correct store. These step additions enabled the campaign to to be executed with certainty and efficiency at scale.
The result? A fully branded, fully trackable campaign that required no on-site sorting, guesswork, or rework. Store teams received what they needed, marketing got clean data, and customers experienced a smooth interaction.
For any retailer balancing local signage needs within a large store or franchise network, this approach offers an efficient and scalable way forward.
“It’s a small shift with a big payoff. By applying variable data in the print stage and matching it with smart fulfillment, we helped the client avoid unnecessary steps, reduce errors, and focus on the bigger picture—creating a great customer experience.”
- Emma Lyons, Account Manager at Thysse
If your retail footprint spans more than a few locations and you're not using local store or "store-specific" graphics, variable data print can unlock personalized in-store experiences that differentiate and elevate your brand—and generate valuable data. Whether you’re rolling out new signage, testing markets, or hosting an event:
Use variable data printing to:
Signage shouldn’t slow you down. With the right tools and print partner, it can actually make your campaigns faster, smarter, and more effective.
At Thysse, we don’t just print and ship—we solve problems before they happen. We help retailers focus on what they do best by offering actionable solutions and managing the details that make or break a campaign. From design and version control to location-specific kitting and delivery, our wide format and fulfillment teams work together to get every element exactly where it belongs.
