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Case Studies > From Print to Partnership: Building Brand Excellence Together

Jaeckle Case Study

From Print to Partnership: Building Brand Excellence Together

Jaeckle Distributors, a leading distributor of flooring, tile, and countertops products operates in a market where quality is key. First impressions are crucial, and the quality of their display and marketing materials is vital to maintaining their premium brand image. When Jaeckle sought a partner to mirror the excellence of their products, they turned to us. Over time we have developed a partnership through creative problem solving and dedicated support, and we are proud of the high-quality work we have accomplished together.

Our partnership began in 2017 with a straightforward project: printed booklets for their private label products. These booklets needed to be visually compelling, meticulously produced, and perfectly aligned with Jaeckle’s brand identity. The success of this initial project set the stage for a deep and multifaceted collaboration.
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“We initially worked with Thysse on printed booklets for our private label products. Now we've recognized Thysse as our primary printing partner and have collaborated on display merchandising, signage, labels, forms, mailings, business documents, and more.”

– Michael Harding, Creative Services Coordinator, Jaeckle Distributors
Display Board for Showroom on Styrene

As Jaeckle’s marketing needs broadened, our service and solutions were ready to answer the call. What began with a single project blossomed into a multifaceted collaboration encompassing a wide range of printed solutions. This growth wasn’t one-sided; it was the result of a dynamic relationship where both parties contributed to each project’s success.

Jaeckle entrusts Thysse with a significant portion of their brand’s visual identity. This recognition is not just about the volume of work but the quality and consistency they rely on. The evolution of our partnership is a testament to shared values of quality, innovation, service, and a relentless pursuit of excellence. Each project is approached with the understanding that the final product must exceed expectations. This commitment is what strengthens our partnership with Jaeckle and why it continues to grow.

In a market where details make the difference, Jaeckle knows they can count on Thysse to deliver. Whether it’s creating eye-catching displays or producing business documents that reflect their brand’s professionalism, we are proud to be part of Jaeckle’s ongoing success.

 

The Power of Collaboration

Unmatched Quality and Expertise

Jaeckle operates in a business to business market where the quality of their materials directly impacts their brand image. We understand that their wide range of flooring and surfacing products demand marketing materials that reflect a level of sophistication and quality. Whether it's the precision in color matching, the sharpness of imagery, or the durability of the printed pieces, we ensure that every detail is handled with meticulous care.

Comprehensive Capabilities

Jaeckle has chosen to work with Thysse as their primary partner because of our comprehensive range of services. We are more than just a small print shop; we have broad capabilities from wide format to custom finishes that cater to all their printing needs. This all-in-one approach simplifies the process for Jaeckle, allowing them to focus on their core business instead of juggling multiple vendors. Our ability to manage complex projects, whether a small batch of high-end catalogs or large-scale display merchandising with custom finishing, gives Jaeckle the confidence that we can handle any challenge.

Reliability and Responsiveness

In the fast-paced world of new product launches and distribution, timing is everything. Jaeckle values our ability to consistently deliver on time, even under tight deadlines. Our responsiveness is another critical factor; whenever Jaeckle has a question, needs a last-minute change, or faces an unexpected challenge, we are just a call or email away. This level of accessibility and prompt communication builds trust and ensures that projects move forward smoothly.

Innovative Problem-Solving

A hallmark of our relationship with Jaeckle is our shared commitment to innovation. Jaeckle often comes to us with unique challenges, whether it’s needing a new display material or finding a cost-effective way to produce a high-volume print run. We thrive on these challenges, using our industry expertise and creative thinking to devise solutions that meet their needs and add value. Our ability to suggest improvements—whether in aesthetics, functionality, or cost-efficiency—allows Jaeckle to rely on us as a trusted partner.

Display Graphic for Showroom on Sintra with Acrylic Pop-Out

Exceptional Customer Service

From the first point of contact to final delivery, our team is dedicated to ensuring that Jaeckle’s experience with Thysse is seamless and positive. We take the time to understand their specific needs, anticipate potential issues, and proactively address them before they become problems. This level of care and attention to detail is a key reason why Jaeckle has chosen to partner primarily with us for their printing needs.

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“Partnering with Thysse has made my job a lot easier. We can rely on a consistent high-quality finished product with everything they produce. Whether we’re looking for an eye-catching upgraded solution or cost-saving measures, the customer service team at Thysse always provides valuable input when we’re developing projects. I’ve had a good experience with everyone I’ve worked with at Thysse, I’d recommend them to anyone in need of the many different services they offer.”

– Michael Harding, Creative Services Coordinator, Jaeckle Distributors
Trends Jaeckle Retail Shelf Labels

Expanding Horizons Together

From the outset, our approach has been rooted in listening to Jaeckle’s evolving needs and responding with premium solutions that strike the perfect balance between quality and cost efficiency. This responsiveness has been key in nurturing a partnership built on mutual trust and respect. Jaeckle isn’t just a client; they’re an active partner in the creative process, bringing their industry expertise and vision while trusting us to execute with precision and care.

Our relationship is characterized by a continuous exchange of ideas and feedback. As their business expands, they bring new challenges to us—each one an opportunity to innovate and refine our services. Whether they needed a new display or a fresh feel to their marketing materials, we approached every project ready to collaborate and explore new possibilities.

This spirit of reciprocity is exemplified by how we handle unfamiliar materials or complex manufacturing requests. Jaeckle often comes to us with projects that push the boundaries of traditional printing and display solutions. This back-and-forth exchange has led to some of the most successful outcomes in our partnership. In these instances, we don’t just execute their ideas; we engage in a dialogue, offering suggestions for improvements that could enhance the aesthetics, functionality, or cost efficiency of the final product. Our team has a deep knowledge of how to blend substrates and finishes (material science!) to develop outcomes that are luxurious and compelling. 

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“Sometimes we need to work with a material or a combination of materials we have no experience with. Thysse will not only approach the problem by finding a way to create what we're looking for but can also provide suggestions for improvements (aesthetic or cost-saving) along the way.”

– Michael Harding, Creative Services Coordinator, Jaeckle Distributors

Key Projects: Showcasing Innovation and Attention to Detail

In-Store Displays: A standout project exemplifying our partnership is the creation of dimensional displays using acrylics. Led by our Account Manager, Emma Lyons, this project showcased Jaeckle’s product offerings in a visually striking manner. The use of various substrates added depth and sophistication to the displays, making them functional and eye-catching centerpieces in any showroom. Emma’s leadership and the collaborative efforts of both teams ensured the displays perfectly reflected the premium quality of Jaeckle’s products, enhancing their appeal to potential customers.

Your in-store customer experience (CX) investments can pay off in several ways, including:    

  • Customer loyalty
    In-store experiences allow customers to interact with knowledgeable staff who can answer questions and make recommendations. Visitors are more likely to have memories associated with tactile experiences. Positive experiences enhance brand perception, build trust and loyalty, and earn referrals. 

  • Product clarity
    Customers being able to touch and see products in person provides educational interactions, drastically reducing confusion or dissatisfaction and giving space to ask questions to find the best fit. This helps customers ensure that products meet their expectations. Jaeckle’s customers want to provide high quality products for the superior craftsmanship, exclusivity, and long-lasting value that elevates their end customer’s environment. 

  • High-Quality Catalogs
    Another significant project has been the production of high-quality catalogs that highlight the latest trends in Jaeckle’s extensive product lines. These catalogs are more than just informative—they are vital marketing tools that communicate the luxury and quality associated with Jaeckle’s brand. Account Manager DG Koehler worked closely with Jaeckle to ensure the catalogs not only looked stunning but also effectively conveyed the brand’s message. From the choice of paper to the precision of the print, every element was carefully considered to create a final product that Jaeckle could proudly present to their clients.
Trends in Ceramic Booklets Catalogs, Printed on Gloss Cover Stock
  • Going Above and Beyond
    Many printers will not neatly package your orders or automatically think to simplify your workflow. Without being asked, we implemented a system where all boxes are labeled with a photo of the contents inside. By making it easier for their team to identify and organize shipments, we’ve helped streamline their processes, saving them time and reducing the potential for errors. It is the little details that add value and make life easier for our clients.

A Legacy of Quality and Trust

From the beginning, our commitment to delivering top-tier solutions has consistently exceeded their expectations. This relationship stands as an exemplary model of what a successful partnership should be—one where collaboration, tailored solutions, and exceptional service converge to create tangible, lasting value.

Our partnership with Jaeckle is not just about fulfilling orders; it’s about being a true ally in their business journey. We’ve become an integral part of their operations, contributing to their success by ensuring that every printed material, display, and marketing piece reflects the high standards that both companies hold dear. The quality of our work has been a cornerstone of this relationship, setting a benchmark that Jaeckle can rely on time and again.

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“One of the main reasons we initially partnered with Thysse was the notable difference in the quality of their printed materials. That level of quality keeps us coming back again and again.”

– Michael Harding, Creative Services Coordinator, Jaeckle Distributors
It was the noticeable difference in the quality of our printed materials that first drew Jaeckle to us, and it is that same unwavering commitment to excellence that keeps them coming back. This consistent delivery of superior products and services has solidified our role as more than just a supplier; we are a trusted partner, integral to their brand’s presentation and success. As Jaeckle continues to grow and evolve, we look forward to tackling the new challenges that will inevitably arise. We see these challenges not as obstacles but as opportunities to further deepen our relationship and innovate in ways that will continue to benefit both companies. The trust and mutual respect we’ve cultivated provide a strong foundation for facing the future together. When you become a partner with Thysse, you’ll have access to a full range of our services and be given a customer experience that feels like home. Connect with us today!