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The team needed a custom giveaway for an upcoming orientation event—something instantly recognizable, culturally relevant, and packed with school spirit.
The bracelets had to be affordable at scale, easy to distribute, and fun enough to spark conversation among students meeting for the first time.
Tina Mowrey, Business Development Manager in Promotional Items and a 30-year veteran in branded merch, got to work.
Using the client’s concept as a creative springboard, she sourced the perfect materials to match their vision of Swiftie-style stretch bracelets. Each pack of bracelets infused the university’s colors, founding years, and phrases tailored to the community.
Tina and the Thysse team handled product curation, quality assurance, and fulfillment—delivering bead kits prepped and ready for students to use.
At the event, the room came alive with creativity and connection. Students built and traded bracelets like collectibles, instantly breaking the ice and building community—one stretchy string at a time.
The bracelets weren’t just a trendy nod to pop culture. They helped turn a sea of strangers into a campus community. Students left with keepsakes that carried memories—and a little school pride—on their wrists.
“This was a project that was fun and exciting and something unique—and something that people enjoy receiving!”
- Tina Mowery, Promotional Products Specialist
Whether you’re planning orientation, alumni outreach, or a student life initiative, Tina can help you bring branded ideas to life with impact and ease.
From product curation to fulfillment, Thysse’s Promotional Items team helps universities and colleges nationwide create promotional experiences that build connection and stick in memory.
Explore more at thysse.com/promotional-items, or reach out to Tina directly at tina@thysse.com.
