As part of Thysse's continued partnership with University of Wisconsin - Madison's Recreation & Wellbeing team, Thysse was brought on early in the construction planning phases to develop a comprehensive facility branding plan for the new Bakke Recreation Center on campus. Incorporating the building's surrounding natural features, this collaboration produced an elevated brand approach that melds seamlessly with the organic, architectural features of the building. The result is an inclusive experience that connects students to the land around them—a true celebration of nature and wellness.