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For one of the nation’s largest member-based associations, first impressions matter. Every new member receives a welcome gift—a gesture of appreciation and an opportunity to strengthen the brand connection from day one.
But with a growing member base, managing that process internally had become unsustainable.
The organization needed a partner who could:
“The association didn’t have the time, the resources, or the space to house all of this product. That’s where we came in.”- Julie Ehrke, Account Executive at Thysse
Thysse partnered with the association to build a custom brand portal—a secure, user-friendly website where new members could select their welcome gift. Once a member received a link from the association, they simply logged in, chose their gift, and Thysse took it from there.
“On a weekly basis, we received a list of everyone who submitted their gift choice,” says Julie. “We fulfill the orders either by printing custom items or pulling from inventory stored in our facility. The system automatically sends weekly reports to the association, so they can track and have insights into the work we’re doing for them. It’s incredibly seamless and a huge improvement over the way they used to manage this.”
This approach eliminated complexity for the association, while giving members a smooth, personalized experience. And because the portal was fully white-labeled, members had no idea Thysse was handling fulfillment.
“It’s really a Brand Portal for the association. To the members, it looks and feels like part of the association's website–as though these gifts are all coming directly from them.”- Julie Ehrke, Account Executive at Thysse
The success of the gift workflows opened the door to a broader partnership. Today, Thysse also supports the association with:
“From that initial program, we’ve been able to offer them full-service printing support throughout the year. Most of the items and services they need are built into their Brand Portal, making it very easy for their team to reorder, track inventory levels and manage brand consistency,” Julie notes.
With the portal in place and Thysse handling logistics, the association can:
The result is a modern member experience that feels personal and effortless—because behind the scenes, it’s backed by a partner and a platform that makes it work.
“It’s very easy for them now. We just provide the data back, and they keep pushing communications to their members.”- Julie Ehrke, Account Executive at Thysse
If your organization is juggling growth, personalization, and fulfillment challenges, Thysse can help.
We specialize in building custom portals that streamline complex print and logistics needs—so your brand stays front and center, and your team can stay focused on what matters most.
Visit our brand portal page to learn more, or contact Julie directly at jehrke@thysse.com.
