Magnetic Vinyl: Dynamic Solutions for Versatile Advertising

Standard magnetic vinyl is the familiar material you often see used to apply graphics on the sides of buildings, vehicles and in-store displays. It’s essentially a flexible sheet infused with magnetized ferrous metal particles and overlaid with a printable vinyl layer. Here’s what sets it apart:

• Robust Grip:
  This vinyl adheres to both ferrous metal and magnetized surfaces. The uniformity of the magnetic field delivers a reliable hold, whether it’s used for static displays and signage or roaring down the highway on vehicles.

• High-Resolution Printability:
  Magnetic vinyl is known for its ability to display vibrant, high-resolution graphics making it a go-to option for businesses looking to make a bold impression.

• Versatile and Time-Tested:
  From building wraps to vehicle decals and retail displays, standard magnetic vinyl is engineered to perform in environments that demand durable, high-impact visuals.

Our second option is the magnetically receptive vinyl—often branded as “Action Magnetic” or “XMR.” Unlike standard magnetic vinyl, here the metal embedded within the vinyl is not magnetized, enabling it to stick only to magnetized surfaces. This offers several advantages if mounting surfaces are already magnetized. 

This may come as a surprise, but there are magnetized paints used by savvy merchandising teams which enable magnetically receptive vinyl (and magnets, in general) to affix to non-ferrous materials like drywall and wood. Magnetic receptive vinyl offers a host of advantages:

• Weight & Flexibility:
  Magnetically receptive vinyl is generally much thinner, lighter and more flexible than magnetic vinyl. This offers aesthetic advantages with low-profile edges and an ability to wrap around tighter curves. It is simpler to manufacture, and lighter, which helps make it more cost effective to buy and ship.

• Recyclability:
  Many magnetically receptive vinyl products are recyclable, unlike virtually all magnetic vinyl. When sustainable solutions are desired, this is a great choice.

• Easy Application & Removal:
  As with magnetic vinyl, magnetically receptive vinyl allows for quick installation and removal without special skills or tools, making it an ideal solution for environments that demand fast and efficient visual updates.

One significant benefit of both types of magnetic vinyl is its flexibility–literally. Because it is a flexible substrate, large graphics can be rolled into a tube. This rolling capability offers several practical advantages:

• Cost-Effective Shipping:
  Rolled materials take up less space than rigid alternatives, reducing shipping costs.

• Efficient Storage and Reuse:
  When not in use, this vinyl can be easily stored in a compact form, and is both durable and wrinkle resistant enough to work well for reuse over time.

Magnetic vinyl is designed for simplicity in application, providing the following benefits:

• Repositionability:
  Unlike adhesive-backed substrates that can leave residue or require precise application, magnetic vinyl can be easily repositioned. This feature is especially useful for temporary displays or when adjustments are needed.

• No Professional Installation Required:
  The durability and ease of applying magnetic vinyl mean that it can be installed without the need for professional help, and reduces the risk of damage during installation–offering savings in both cases.

Magnetic vinyl—whether in its standard or magnetically receptive form—provides a powerful, versatile solution across a wide range of marketing use cases. These attributes make magnetic vinyl the incredibly prolific and popular substrate choice that it is today.

In addition to its print and finishing capabilities with magnetic vinyl, Thysse offers comprehensive in-house design services and web-enabled inventory management solutions supported by custom, destination-specific kitting. 

If you have any questions or need further guidance on how magnetic vinyl can work for your project, our experts are here to help! Reach out today–or explore our growing library of resources.

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