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When I first started managing elevator wrap projects, I thought, “Great—one door, one graphic, in and out.” Then someone said, “You know the elevator moves, right?”
Right. Turns out you don’t just wrap one door—you wrap every door that elevator opens onto. So if it’s a four-floor building with three elevator banks, congratulations: you’ve now got a 12-door jigsaw puzzle, all of which need to line up perfectly.
And sure, sometimes you get lucky—like on some of the newer campuses here in the Madison area, where entire buildings go up at once and the specs match (mostly). But more often than not, especially with the construction boom we’re seeing around here, it’s a mix of new builds, expansions, and refreshes. It keeps things interesting.
Honestly? I love this stuff.
Epic’s headquarters in Verona, WI features uniquely themed buildings—ranging from sci-fi to medieval guilds—that bring every space to life.
Here’s the part you don’t see in the finished photos: coordination. Lots of it.
Our install partners gather detailed field measurements (because no two elevators are ever quite the same), and we work directly with designers, contractors, and whichever facilities team is managing building access. We schedule installs before sunrise to avoid foot traffic. We build in buffer time for those last-minute adjustments that come with any fast-moving project.
Because when the doors close, they’d better line up. Period.
And if there’s a surprise change between measuring and install day? Let’s just say I’ve learned to keep a toolkit and trail shoes in the trunk. Just in case.
Done well, elevator graphics are a game-changer. One project turned the cab into a forest. Another made the floor look like stone. My favorite? An owl’s nest—yes, on the floor. And it worked. People stepped inside and just stared, like they’d walked into a storybook.
They’re small spaces, sure—but they carry big design energy. It’s the moment where a visitor goes, “Oh wow, they really went for it.” And that sticks.
Elevators are used constantly, but nobody expects them to be memorable. That’s the sweet spot.
In corporate spaces, it’s a brand continuity win. In retail? It’s free engagement. In healthcare or education, it can tell a story, guide a visitor, or just offer a little moment of calm. These are the spaces in between—so let’s make them count.
Here’s the truth: these jobs aren’t hard because of the graphics. They’re hard because of the logistics.
There are always multiple parties involved—installers, designers, contractors, building ops, the fire department—and everyone’s on their own schedule. Our job is to be the common thread—the team that keeps things moving, communicates clearly, and makes sure everything lands exactly where (and when) it should.
We show up early. We stay on the details. And if there’s a dog in the lobby, yes, we will pet it.
