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How Thysse helped a national association scale its member gift fulfillment with a custom, white-labeled Brand Portal, streamlined logistics, and a white-glove experience that felt 100% in-house.
For one of the nation’s largest member-based associations, first impressions matter. Every new member receives a welcome gift—a gesture of appreciation and an opportunity to strengthen the brand connection from day one.
But with a growing member base, managing that process internally had become unsustainable.
“The association didn’t have the time, the resources, or the space to house all of this product,” explains Julie Ehrke, Account Executive at Thysse. “That’s where we came in.”
The organization needed a partner who could:
Receive member information securely and efficiently
Personalize and fulfill gifts on demand
Operate behind the scenes without disrupting the member experience
Thysse partnered with the association to build a custom brand portal—a secure, user-friendly website where new members could select their welcome gift. Once a member received a link from the association, they simply logged in, chose their gift, and Thysse took it from there.
“On a weekly basis, we received a list of everyone who submitted their gift choice,” says Julie. “We fulfill the orders either by printing custom items or pulling from inventory stored in our facility. The system automatically sends weekly reports to the association, so they can track and have insights into the work we’re doing for them. It’s incredibly seamless and a huge improvement over the way they used to manage this.”
The solution had a huge impact. From the client’s perspective, a critical but increasing arduous and time-consuming process simply vanished from their weekly workload.
Beyond the work saved, it also simplified reporting as a single source of truth made reconciling two different systems obsolete. It also improved operational efficiency! The brand portal’s ability to convert member selections and entries into print-ready files identify inventory items needed to complete individual orders shaved cost and time out of the fulfillment process.
The client experienced less work, better reporting and a scalable solution that can support their growth. Thysse benefitted from streamlined order workflows and members received their gifts faster. Win, win and win.
“It’s really a Brand Portal for the association,” Julie says. “To the members, it looks and feels like part of the association's website–as though these gifts are all coming directly from them.”
The success of the gift workflows opened the door to a broader partnership. Today, Thysse also supports the association with:
Newsletter printing and mailing
Certificate fulfillment (e.g., membership anniversaries and recognition)
Additional print collateral and communications support
“From that initial program, we’ve been able to offer them full-service printing support throughout the year. Most of the items and services they need are built into their Brand Portal, making it very easy for their team to reorder, track inventory levels and manage brand consistency,” Julie notes.
With the portal in place and Thysse handling logistics, the association can:
Focus on member engagement and their mission instead of inventory
Maintain brand consistency and asset control at every touchpoint
Scale fulfillment as membership grows
“It’s very easy for them now,” Julie says. “We just provide the data back, and they keep pushing communications to their members.”
The result is a modern member experience that feels personal and effortless—because behind the scenes, it’s backed by a partner and a platform that makes it work.
If your organization is juggling growth, personalization, and fulfillment challenges, Thysse can help.
We specialize in building custom portals that streamline complex print and logistics needs—so your brand stays front and center, and your team can stay focused on what matters most.
Visit Thysse.com to learn more, or contact Julie directly at jehrke@thysse.com.
