A new visual brand rollout led Integrity Insurance to contact Thysse for help with accompanying facility branding and corporate culture expression. Thysse worked with the Integrity Insurance marketing department to fully understand the new brand standards, graphic library and usage. Developing new patterns and elements, Thysse created elements suitable for large-scale facility branding while adhering to the brand guidelines. Updatability was important for the Integrity marketing team members. We designed “levels of permanence” into most of the feature areas, combining more permanent features that reflected the company’s core beliefs, with easily changeable graphic and text panels that supported current marketing messaging and campaigns, annual awards and metrics.