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Case Studies > Sharing Adventure, One Page at a Time

Thysse 2026 Calendar

Sharing Adventure, One Page at a Time

Thysse Map Marker
Calendars are everywhere. Useful, familiar, and often recycled once the year ends. But they don’t have to be.

“I’ve always loved a beautiful calendar,” says our designer. “More recently, I’ve found myself clipping out national park photos I’d love to visit one day. The idea that those images usually end up tossed or left unused felt like a missed opportunity—and that’s what sparked the concept for our 2026 calendar.”

We set out to design something people wouldn’t just flip through and forget, but something they would use, keep, and share.

A Thysse employee workspace with the 2026 Midwestern Parks calendar displayed on a cubicle wall alongside postcards and brand cards. A potted snake plant, Thysse business card, branded “glow” box, and a “Made in the Midwest” mug sit on the desk near a window.

From Idea to Concept

We concepted a few initial pages and a loose cover design. From there, we pulled in the right people: production experts to test feasibility, account managers to weigh costs, and mailing advisors to ensure the piece would move smoothly through the postal system. By the time the concept was finalized, we had confidence that it wasn’t just beautiful—it was functional, too.

Building The Components

Covers
Printed on an earthy fibrous stock, the cover combined classic black ink with a hit of Thysse orange foil that gave it a quiet shimmer. The foil carried through to the back cover as a checklist of park badges, each illustration aided by AI for concepting. A goal throughout the design process was to put every inch of paper to work, giving it purpose. Inside, perforated annual calendars for 2026 and 2027 added bonus utility: easy to tear off and tack up at a desk or carry into a meeting.

Opening Page
The opening page worked double duty: one side introduced Thysse, the other guided readers through the features of the monthly calendars and postcards.

Monthly Pages (Triple Duty)
Each month’s page did more than mark days on a grid:

    1. Postcards: Hero state park images, finished with dispersion to highlight water, ice, earth, and sky. Each is microperforated to cleanly tear away as a usable and mailable postcard, with space on the back for a handwritten note.

    2. Calendar grids: Minimal two-tone layouts tied to the hero image above, with illustrated park badges placed subtly behind each month’s name. These badges connected directly to the foil-stamped checklist on the back cover, reinforcing the sense of adventure and progress. Each grid also carried a short seasonal note—tying the imagery and park story back to our values and way of working.

    3. Letters from our teams: On the reverse of each grid, a letter from one of the Thysse teams who make projects like this possible added a personal touch—giving recipients a closer look at the people behind the work.

Hanger Tab

The weight and thickness of the calendar was enough to potentially cause tacks in cubicle walls to fall out, so we came up with an elegant solution: A custom flame shaped hanger tab, foil-stamped in Thysse orange to mimic flame. Built as part of the cover itself, it tucked neatly into the back of the calendar—no added bulk, more seamless for storage, shipping, and display.

Guided by Care, Refined by Experts

Every stage of this project was reviewed and tested. We ran blank tests for clean perforations, consulted mailing experts to confirm smooth processing, and put the hanger tab through weight trials. We didn’t move forward until the piece was proven—because quality and service are what our clients know us for.

As our production manager, who’s been with Thysse for nine years, put it:

“This is the best calendar we’ve ever done.”

Hands holding the top edge of a sheet featuring twelve copper foil–stamped Midwestern park icons from the 2026 Thysse calendar.
Hands lifting the corner of the 2026 calendar cover, revealing the next page beneath.
Loose 2026 year-at-a-glance sheet printed on gray stock, resting on top of the open calendar.

The Result

The 2026 calendar is more than a date-keeper. It’s designed for reuse—so every page has a life beyond its month.

  • An invitation to adventure, with postcards ready to be written, mailed, and shared, plus a foil-stamped park-badge checklist on the back cover to track visits.
  • A practical tool, with clean grids, bonus tear-off annual calendars, and a sturdy, low-profile hanger that makes it easy to display.
  • A personal touch, through letters from our teams and seasonal notes that connect each month’s imagery to a broader story.
  • A tradition continued, part of a long line of calendars our clients look forward to—but refreshed each year with new ways to be useful, memorable, and interactive.

As these calendars land in offices and homes, they’re built to be used—written on, mailed out, checked off, displayed—and kept.

Why It Matters

Most print pieces serve a function—but a signature piece does more. It earns attention, creates connection, and stays in use longer—the kind of return that makes the added investment worthwhile.

The 2026 calendar proves it: every detail was considered, tested, and refined until it worked flawlessly—perforations that tear cleanly, hanger tabs that hold, postcards that mail without issue. That level of care comes from collaboration, and it’s the same diligence our clients experience when their own projects are in production.

A signature piece isn’t about adding more for the sake of it. It’s about elevating the right details, with a partner who knows how to balance creativity, practicality, and execution. That’s what turns something familiar into something people keep, share, and remember.

Ready for a New Adventure?

Want to see the 2026 calendar for yourself? Request a calendar—and imagine how an elevated signature piece could help your brand connect, inspire, and be remembered. Or, reach out to start a conversation about creating a signature piece of your own.
Request a 2026 Calendar
Person flipping the calendar to the March 2026 page, showing a winter shoreline at Pictured Rocks National Lakeshore.