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Case Studies > UW Chemical & Biological Engineering Labs
Custom Vinyl Donor Wall

Hooper Corporation

State-of-the-Art Facility Showcases the Past, Present and Future of Hooper

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The Student Recreation Center has become an essential recruiting tool for college campuses. The tour for prospective students often begins or ends here. It is a showcase of offerings, amenities and culture. Amazing workout spaces and wellness facilities can be the deciding factor for an incoming freshman. And this generation of student expects more than the dingy thrown-together weight rooms of the past. They expect an experience – whether it be a high-end, high-tech, high-impact gym, or a zen spa-like experience, they expect an experience.The UW Recreation and Wellness team approached Thysse to help them create a dynamic student experience for the new Nicholas Recreation Center – which was still in the architectural planning phase.

Industry

  • Higher Education
  • Athletics
  • Sports Venues
  • Leisure & Fitness
  • Wellbeing

Services

  • Facility Branding
  • Logo Design
  • Wayfinding Design
  • Donor Recognition
  • Environmental Graphic Design

Materials

  • LED Lit Logo Displays
  • Dimensional Acrylic
  • Silicone Edge Graphic Frames
  • Exterior Signs
  • Custom Privacy Vinyl
  • Custom Wallpaper

UW - chemical & Biological engineering labs

A Living Legacy: Celebrating Innovation, History, and Support at UW’s College of Engineering

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The University of Wisconsin–Madison’s Department of Chemical and Biological Engineering (CBE) isn’t just one of the most prestigious engineering programs in the country—it’s also one of the oldest. With 150 years of research and innovation behind it, and state-of-the-art new facilities ahead, the College faced a unique challenge: how to honor both its rich history and the generous donors funding its future.

Enter Thysse.

Industry

  • Higher Education
  • Instructional Laboratories

Services

  • Facility Branding
  • Wayfinding Design
  • Donor Recognition
  • History Wall
  • Environmental Graphic Design

Materials

  • Dimensional Acrylic
  • Custom Vinyl
  • Custom Room signage
Donor Signage Custom Vinyl Details
Dimensional Donor Signage Custom Vinyl
Dimensional Donor Signage Custom Vinyl

A Transformed Space Deserving of a Thoughtful Tribute

The CBE department recently underwent a major renovation—trading dark, outdated labs for bright, collaborative spaces with glass-walled visibility into real-time research. “They needed a space that reflected what engineering looks like now,” said Kris Marconnet, Senior Experiential Designer at Thysse. “The labs are dynamic, active, and cutting edge—and the space had to communicate that energy.”

That transformation sparked a new conversation: how do you celebrate the donors who made the renovation possible—without compromising the sleek, open look of the space?

The Donor Wall: Where Chemistry Meets Recognition

Thysse collaborated with CBE to create a visually engaging donor wall that nods to the department’s scientific roots. The resulting design? A molecular-inspired layout with a stylized process flowchart—an idea initiated by Professor Regina Murphy, a longtime faculty leader in the department who’s now enjoying retirement.

“Regina really wanted to reflect the identity of the department,” said Marconnet. “But we had to find a middle ground—something that respected real engineering logic, while still looking elegant and legible on a wall.”

The donor wall strikes that balance—combining names, flow, and pattern into a cohesive display that enhances the space while celebrating the contributors who helped make it possible.

Donor Wall Custom Vinyl
Donor Wall Custom Vinyl
Donor Wall Custom Vinyl

Naming Opportunities, From Labs to Rigs

Donor signage wasn’t limited to one wall. From major laboratory spaces and instructional rooms to smaller breakout areas and even specialized lab equipment—Thysse designed plaques and signage throughout the building to highlight donor investment across all scales.

One charming detail? Even the “rigs”—unique student workstations for hands-on experimentation—were available for naming rights. “There was literally a sign-up for equipment,” Kris laughed. “It’s the kind of detail only found in engineering: If someone funds it, let’s put a plaque on it! And it actually worked out well.”

Donor Room Signage with Custom Vinyl
Donor Room Signage with Custom Vinyl
Donor Room Signage with Custom Vinyl
Donor Room Signage with Custom Vinyl

Heritage Wall: 150 Years in the Making

With the new building looking forward, Thysse also created a reason to look back.

As a second phase of the project, the team designed a full-scale history wall that tells the story of the department’s evolution. Murphy, having read the full 150-year record of departmental milestones, authored the narrative content herself.

“She broke the beaker ceiling,” Marconnet quipped. “She’s brilliant and cared deeply about getting the storytelling right.”

Installed near a seating area that overlooks a central stairwell, the history wall features dimensional elements and layered acrylic—integrated seamlessly with architectural elements like perforated metal cladding. The result is a space where visitors can pause, reflect, and connect with the department’s past and envisage the future.

Facility Branding History Wall Design Details
Facility Branding History Wall Dimensional Lettering Details
Facility Branding History Wall Design
Facility Branding History Wall Design Details
Facility Branding History Wall Design Details

Future Possibilities: A Digital Layer

A third phase is already being explored—an interactive, potentially web-based multimedia archive that alumni, students, and visitors can explore on-site or online. While still in the planning stage, it’s envisioned as a living reservoir of stories, photos, and contributions that expand the physical display into a digital experience.

“Apparently, the alumni just show up,” Marconnet said with a smile. “There’s a real sense of community in this department, and we want to give them a space to reconnect and celebrate their shared history—and perhaps offer an insight or perspective that unlocks the next frontier.”

Facility Branding at UW Chemical & Biological Engineering Lab
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“It’s not just names on a wall. It’s chemistry, it’s community, it’s legacy—and it’s all worth celebrating and preserving.”

- Kris Marconnet, Senior Designer at Thysse

Why It Matters

For Thysse, this project highlights more than aesthetic design. It’s a case study in aligning branding, storytelling, and space design to honor the people who power an institution that, itself, powers innovation that shapes industries the world over.

From donor recognition and space signage to department heritage and digital storytelling, every piece of this project was built to endure—not just physically, but in meaning.

If you’d like to see an idea make the jump from the metaphysical to our shared reality, we can don labcoats for dramatic effect—or we can just help make it happen. Reach out if you’d like to explore a vision with us!

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