Press Play

A Healthy Dose of Strategy:
Direct mail delivers big results for rural healthcare provider

In rural areas, awareness isn’t a given—it has to be built. A healthcare provider serving a wide geographic region needed a way to connect with new patients, boost visibility, and do it all with limited internal resources.

That’s when they turned to Thysse—and to Julie Ehrke, a Business Development Manager with decades of experience helping organizations reach the right audience through thoughtful, strategic print.

The Challenge

Grow community awareness and increase new patient acquisition—without an in-house marketing team or the tools to manage a full campaign. The client needed end-to-end support, from concept through execution and measurement.

The Solution

ulie led the development of an omnichannel campaign, anchored by a highly targeted letter mailing. But before a single word was written or piece was printed, the first—and most important—step was identifying the right audience.

With decades of list services experience and access to trusted data partners, we built a refined mailing list that ensured the message reached qualified, local households. Once the audience was set, creative development began. Our creative team built out a full suite of assets—both print and digital—to support the campaign.

This included direct mail, digital display ads, and Informed Delivery previews—giving recipients multiple ways to engage with the content before the physical piece even arrived.

Implementation

The personalized mailers were sent out in strategic waves, supported by digital ads that reinforced the brand message and extended the campaign’s reach. Thysse handled every detail—from print and mail production to USPS Informed Delivery integration and cross-channel timing.

And it didn’t stop at deployment. Real-time tracking tools allowed the client to monitor responses and measure success—tying campaign activity directly to appointment bookings.

The Impact

The campaign produced exceptional, measurable results:

8% response rate
1,500+ trackable website visits
25% increase in revenue (projected, and incredible!)

With greater visibility and better tracking tools in place, the client laid the foundation for ongoing marketing efforts—starting with a summer campaign to retarget engaged users.

"After our initial meeting, it was really apparent to us that our platform called Mail+ would be the perfect for them to implement their omnichannel marketing campaign."
—Julie Ehrke, Account Executive at Thysse

Facing a similar challenge?

If your organization is looking to grow, educate, or engage—especially in digitally-hard-to-reach communities—Thysse can help.

From creative direction to full campaign management, Thysse builds smart, data-backed direct mail solutions that deliver measurable results.

Explore more at thysse.com/direct-mail, or contact Julie directly at jehrke@thysse.com.

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