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Case Studies > Fresh Thinking, Simple Shipping: A custom promo item that traveled light and left a lasting impression
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Fresh Thinking, Simple Shipping: A custom promo item that traveled light and left a lasting impression

When your offline communications are mailed, every ounce matters. One client came to us looking for a creative, custom giveaway that would make a big impression without adding weight to their envelope—or to their budget.

They were preparing for a high-profile annual event and needed something fun and attention-grabbing that would keep their brand top-of-mind in the weeks leading up to it. The answer? A little something that smelled like success.

The Challenge

Create a branded giveaway that could be mailed in a standard envelope, deliver real engagement, and reflect the brand’s personality—without sacrificing cost-efficiency.

This wasn’t just about sending something clever. It needed to be memorable, aligned with the event’s energy, and easy to execute at scale.

The Solution

Tina Mowrey, Business Development Manager at Thysse, put her 30 years of promotional marketing experience to work—and nailed it on the first suggestion. She proposed a custom air freshener: a lightweight, highly brandable piece that could be fully customized with scent, shape, artwork, and messaging.

Compact, colorful, and cost-effective, each air freshener turned a typical mailer into a multi-sensory moment.

Implementation

The final piece was thin enough to fit in a #10 envelope, durable enough to hold its shape in transit, and strong enough (literally) to catch attention. Thysse managed the sourcing, artwork setup, production, and fulfillment—making the process turnkey from start to finish.

Custom Air Freshener in Packaging
Custom Air Freshener Hanging In Car

Impact

The client’s brand stood out in a sea of flat mail and disposable inserts. With minimal lift on their side, they were able to create something people would see, smell, and remember—right when it mattered most.

Facing a similar challenge?

Looking for a unique promotional item that checks all the boxes—brand impact, cost control, easy fulfillment? Team Thysse can help.

She brings decades of product curation experience, strong relationships with trusted vendors, and a deep understanding of logistics. Whether you're prepping for a campaign, an event, or a key sales push, Tina will make sure your brand gets noticed.

Explore more at thysse.com/promotional-items, or reach out directly at tina@thysse.com.

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