Creating an brand identity for the picnic event required Thysse's creative designers to bring three disparate ideas together: Hooper's brand, the (annual) picnic event itself and the 110 year anniversary. The solution, executed in the form of a label, achieved exactly this. Beyond elevating the gift box experience, the graphic was used in internal communications leading up to the event and in signage at it.
"I was up at a friends cabin in northern Wisconsin and the evening camp fire had burned down to a nice bed of coals when our host brought out the s'more skewers. I couldn't believe it - they were the Hooper ones I'd helped develop and didn't realize my friend was connected to the company! Of course, the conversation went that way next. It was so cool seeing the brand experience play out and reach me in that way."
Tina Mowery - Promotional Products Specialist @ Thysse
First impressions are important, so Thysse really wanted the presentation and kitting of these gift boxes to deliver that initial "wow" factor. The custom die-cut book-style boxes really delivered that. The skewers were all hand-set to ensure the laser engraved Hooper logos were oriented outwards and each letter insert was perfectly centered. A jig was created to ensure the outer-box label was perfectly centered and square on every box, too. The details matter, and Team Thysse takes great pride in nailing every one of them.