The challenge is not accessing every possible data point. It is choosing the signals that support your campaign, workflow and goals.

That may begin with daily mailpiece tracking. Over time, you might add campaign dashboards, personalized QR codes, Informed Delivery or a connection to your CRM (customer relationship management) platform.

Build what you need. Add layers as you grow.

A direct mail signal stack is the collection of data sources and reporting tools used to understand what happens before, during and after a mailpiece reaches its destination.

Each layer provides a different view of campaign activity:

• Live mail signals show the live movement and estimated delivery of individual mailpieces
• Campaign dashboards summarize performance across an entire drop
• Personalized QR data shows when and which recipients scan
• Informed Delivery adds insight into digital preview engagement
• CRM connections bring those signals into the systems your teams already use

These layers can work independently. They become more powerful when they are connected.

Mailpiece scan data provides visibility into where individual pieces are within the mail stream and when they are expected to reach their destination.

That information can help teams:

• Monitor mail activity
• Track engagement by recipient
• Prioritize outreach
• Send timely follow-up

Instead of scheduling follow-up from the original mail date, your team can use live USPS scan data to communicate when the piece is in the recipient’s hands.

How Does the Data Reach Your CRM?

There are two common ways to bring mail signals into your workflow.

A manual upload can be an effective starting point for teams that want access to the data without a more involved integration. An API connection creates a more automated flow when the volume or workflow calls for it.

Get CRM-ready reporting on your direct mail campaigns

Individual mailpiece signals are useful for recipient-level activity. Campaign dashboards provide a broader view.

Dashboards turn mail tracking data into a visual overview that can help your team monitor:

• Mailpieces scanned

• Pieces tracked to delivery

• Delivery completion

• Average delivery time

• Scan activity over time

• Geographic activity

• Performance across recent drops

This bird’s-eye view makes it easier to identify patterns without sorting through individual reports.

A dashboard can also help teams compare campaign timing, monitor geographic differences and communicate results internally.

Personalized QR codes extend measurement beyond delivery.

Because each code can be connected to an individual recipient, teams can see:

• Total QR scans

• Scans by recipient

• Scan timing

While this does not necessarily indicate that someone completed a purchase, form or other conversion, it does show that the recipient interacted with the mailpiece and can help identify where engagement occurred.

That data supports campaign analysis, getting ahead of conversions and enables tailored and informed follow-up. When testing or versioning, this data can give live insights into which is performing better, allowing you to quickly adjust sales to the changing weather.

Qualifying campaigns may also receive a 5% USPS postage discount through the Integrated Technology promotion.

Haven’t Used Personalized QR Codes?

Thysse can help add personalized QR codes to your campaign and connect the resulting scan activity to your reporting strategy.

Informed Delivery gives enrolled recipients a digital preview of incoming mail before they interact with the physical piece. As of 2026, USPS Informed Delivery has surpassed 74 million enrolled customers, with over 60 million active registered users. 

Campaign reporting can include:

• Emails sent

• Opens

• Clicks

That creates an additional engagement layer before the mailpiece reaches the mailbox. The average open rate for the daily digest emails hovers between 59% and 62%, which significantly outpaces standard marketing email benchmarks.

Informed Delivery data is available for up to 90 days, giving teams time to review digital activity alongside physical delivery and campaign response.

Qualifying campaigns can also receive an additional 1% USPS discount when Informed Delivery is included.

Direct mail data becomes more useful when teams can access it where they already work.

Depending on your signal stack, that connected view may include:

Actionable mail data
Daily mailpiece activity that supports timely follow-up.

Bird’s-eye dashboards
Campaign-level delivery trends and performance.

Personalized QR engagement
Recipient-level scan activity.

Pre-mailbox views
Digital engagement through Informed Delivery.

Your CRM
One connected view that Sales and Marketing can use.

Bringing these signals together can help teams understand what was sent, when it was likely delivered, how recipients engaged and what should happen next.

You do not need every layer on day one.

A team may begin with daily mail tracking reports, then add a dashboard as campaign volume grows. Personalized QR codes or Informed Delivery enable a deep dive on recipient-level engagement. CRM automation can follow when manual uploads are no longer efficient—for many of our customers, this CRM integrated piece becomes critical quickly.

The right direct mail signal stack is not necessarily the most complex one. It is the one that gives your team the visibility needed to make better decisions.

Trusted data from the source. Better attribution. Stronger results.

USPS promotions may not be the most exciting part of planning a campaign—but saving on postage certainly helps.

For 2027, USPS has five promotions, two stackable add-ons and three incentives. These programs are designed to reduce postage costs when mailers use specialty finishes, connect print to digital experiences, choose qualifying sustainable paper, grow mail volume or test direct mail for the first time.

A quick note before we dive in: USPS has released final 2027 guidance for several programs, including First-Class Mail Advertising, Tactile, Sensory & Interactive, Integrated Technology and both add-ons. Guidance for Impact Messaging and Direct Mail Discovery is still being finalized, and additional 2027 Mail Growth details are expected. We’ll keep updating this guide as USPS releases new information.

One rule worth knowing: Mailpieces that actively encourage recipients to go paperless or opt out of receiving mail aren't eligible for USPS promotion or add-on discounts. You can still promote digital experiences — just not by discouraging mail.

Jump to a Section

Catalog Insights Ended

Following the end of the Catalog Insights Promotion, USPS introduced a new Catalog Incentive effective July 12, 2026. It offers $0.001 in savings per qualifying piece — a very different savings structure from the former promotion.

Continuous Contact Ended

The Continuous Contact Promotion is not included in the proposed 2027 lineup.

Mailers that previously used it may want to explore other opportunities based on their campaign, including Integrated Technology, Informed Delivery or the Mail Growth Incentive.

PROMOTIONS

At a Glance

Savings: 5% postage discount

Register: March 15–September 30, 2027

Proposed Run: May 1–September 30, 2027

2027 details reflect current proposed USPS program terms and may change when final guidance is released.

Eligible Mail:

• First-Class Mail Letters, Postcards and Flats
• Commercial and nonprofit Marketing Mail Letters, Flats and qualifying Heavy Printed Matter Parcels

New for 2027

Impact Messaging is an entirely new promotion.

The qualifying message must focus on direct mail, postal offerings or mail-related best practices. A strong headline or call to action alone is not enough.

Impact Messaging Examples

Business-to-business: A commercial printer sends a letter explaining how personalized mail can help a company reach prospects and support a larger campaign.

Business-to-consumer: A marketing services provider sends educational mail to local business owners about using direct mail for customer acquisition and retention.

Nonprofit: A professional association shares direct-mail fundraising tips with nonprofit communicators or development professionals.

Keep in Mind

The piece may promote your services, but it should also teach the recipient something meaningful about using mail.

At a Glance

Savings: 40% postage discount

Register: February 15–September 30, 2027

Proposed Run: April 1–September 30, 2027

2027 details reflect current proposed USPS program terms and may change when final guidance is released.

Eligible Mail:

• Commercial and nonprofit Marketing Mail Letters
• The mailing must be from a business or organization that has either never mailed before or has not mailed in at least two years.

Program Limits:

Up to 5,000 pieces per mailing

Up to 100,000 discounted pieces during the promotion period

New for 2027

Direct Mail Discovery is an entirely new promotion for businesses and organizations entering or returning to the mail channel.

Direct Mail Discovery Examples

Business-to-business: A SaaS company sends a flat mailer with onboarding materials and branded collateral to welcome a newly signed business customer and support a strong start to the relationship.

Business-to-consumer: A home services company introduces itself to households in its service area with a seasonal offer.

Nonprofit: A nonprofit organization sends a letter from its executive director to support a donor acquisition or membership campaign and re-engage its audience through direct mail.

Keep in Mind

A new campaign does not make an existing mailer “new.” The organization itself must meet the USPS new-mailer definition.

At a Glance

Savings: 5% postage discount

Runs: April 1–December 31, 2027

Registration: February 15–December 31, 2027

Eligible Mail:

• First-Class Mail Letters, Postcards and Flats

What’s New for 2027?

First-Class Mail advertising has more room to work. Standalone First-Class advertising pieces can qualify, as can marketing messages incorporated into another First-Class piece. New for 2027, supplemental enclosures such as buck slips, blow-in cards and sticky notes may also qualify when they carry an eligible marketing message.

First-Class Mail Advertising Examples

Business-to-business: A financial services company includes an insert promoting treasury management with a business account communication.

Business-to-consumer: A healthcare organization promotes a seasonal flu-shot clinic and directs recipients to schedule an appointment.

Nonprofit: A membership organization includes information about an event, renewal opportunity or giving campaign with an annual report.

At a Glance

Savings: 3% for Basic treatments or 5% for Advanced treatments

Runs: January 1–June 30, 2027

Registration: October 15, 2026–June 30, 2027

Eligible Mail:

• First-Class Mail Letters, Postcards and Flats
• Commercial and nonprofit Marketing Mail Letters and Flats

What’s New for 2027?

The program now has two discount levels:

3% for Basic Techniques
Things like conductive inks, thermochromics, metallic/optically variable inks, pressure-sensitive ink, non-UV gloss treatments, perforated cards and holographic stickers are considered Basic.

5% for Advanced Techniques
Soft touch, distinguishable embossing, unique textures, scent, holographic/lenticular treatments, UV gloss, 3-D mailers, pop-ups, peel-and-reveal/scratch-offs and pull-open zip strips fall into Advanced.

Tactile, Sensory and Interactive Examples

Business-to-business: A manufacturer uses embossing or a textured coating to reinforce the quality of its materials.

Business-to-consumer: A home furnishings brand uses soft touch to evoke the feel of its products.

Nonprofit: A fundraising appeal uses a peel-and-reveal, pop-up or pull-open zip strip to reveal a donor story or campaign result.

Keep in Mind

Not every unusual fold or coating qualifies. USPS is looking for treatments that are visible, distinguishable and meaningfully add to the mail experience.

At a Glance

Savings: 5% postage discount

Runs: Your choice of six consecutive months in 2027

Registration: November 15, 2026–December 31, 2027

Eligible Mail:

• First-Class Mail Letters, Postcards and Flats
• Commercial and nonprofit Marketing Mail Letters and Flats 

Qualifying Technologies

Qualifying technologies include augmented reality, mixed reality, virtual reality, video in print, near-field communication, mobile shopping, voice integrations and artificial intelligence.

AI is officially part of the promotion for 2027.

Qualifying uses can include AI-generated copy, imagery or mailpiece design, as well as mail that connects recipients to an AI-powered chatbot. USPS requires documentation showing how the technology contributed to the final piece, so this one benefits from planning early.

Integrated Technology Examples

Business-to-business: A manufacturer lets prospects explore equipment features through augmented reality.

Business-to-consumer: A retailer connects a mailpiece to an interactive product or mobile shopping experience.

Nonprofit: An organization links recipients to an immersive donor story or virtual facility tour.

Keep in Mind

A QR code can be the trigger, but the QR code itself isn't the promotion. It needs to lead to a qualifying digital experience and include clear directional copy.

ADD-ONS

At a Glance

Savings: 1% additional postage discount

Runs: January 1–December 31, 2027

Registration: November 20, 2026–December 31, 2027

Eligible Mail:

• First-Class Mail Automation Letters, Postcards and Flats
• Commercial and nonprofit Marketing Mail Automation Letters and Flats
• Qualifying DDU-entered Carrier Route Saturation Flats

How Informed Delivery Supports Direct Mail

A branded digital image and linked call to action can create an additional impression before or around the time the physical piece arrives.

Informed Delivery Examples

Business-to-business: Reinforce a prospecting letter with a campaign-specific landing page.

Business-to-consumer: Pair a mailed offer with a direct link to shop, register or book an appointment.

Nonprofit: Complement a fundraising appeal with a campaign image and donation link.

Keep in Mind

Informed Delivery is not a standalone promotion. It must be paired with an eligible base promotion.

At a Glance

Savings: 1% additional postage discount

Runs: January 1–December 31, 2027

Registration: November 20, 2026–December 31, 2027

Eligible Mail:

• First-Class Mail Letters, Postcards and Flats
• Commercial and nonprofit Marketing Mail Letters and Flats

Certification Requirements

Qualifying certifications include FSC, SFI, PEFC and several other USPS-recognized certification programs. Other certifications may also be submitted to USPS for review.

Sustainability Examples

Business-to-business: A company supports its environmental commitments with qualifying certified paper.

Business-to-consumer: A brand reinforces a responsible product or sourcing message.

Nonprofit: An organization aligns its fundraising materials with its environmental values.

Keep in Mind

Confirm the paper certification and documentation requirements before production. This is an add-on and must be paired with an eligible base promotion.

Informed Delivery and Sustainability are add-ons, not standalone promotions. A mailing must first qualify for an eligible base promotion before either add-on can be applied.

When all requirements are met, both add-ons may be used on the same qualifying mailing.

INCENTIVES

At a Glance

Savings: 20% discount

Effective: July 12, 2026

Eligible Mail:

• USPS Marketing Mail High Density Plus and Saturation Letters and Flats, including EDDM-Commercial, under 2 ounces

Key Requirements:

At least four different advertisers per mailpiece

At least 10 qualifying mailings during each 12-month cycle, tracked by Mail Owner CRID

How Marriage Mail Works

Marriage Mail is the classic “shared coupon packet” model. Multiple advertisers appear in one mailpiece, and that piece is mailed broadly across a route or neighborhood. Instead of targeting a narrow list of individual customers, Saturation and High Density Plus mailings are built to reach most or nearly all addresses in a defined delivery area.

Marriage Mail Examples

Business-to-business: Local business service providers participate in a shared piece targeting small-business owners.

Business-to-consumer: Restaurants, retailers and home services companies combine offers in one household mailpiece.

Nonprofit: A community organization participates alongside local businesses to promote an event or service.

Keep in Mind

The individual advertiser generally does not qualify independently. The combined mailpiece and mailing program must meet all requirements.

At a Glance

Credit: 30% on qualifying incremental volume

Proposed baseline: January–December 2026

Proposed performance period: January–December 2027

Proposed registration: March–May 2027

2027 details reflect current proposed USPS program terms and may change when final guidance is released.

Eligible Mail May Include:

• First-Class Mail Presort and Automation Letters, Cards and Flats
• Commercial and nonprofit Marketing Mail Letters and Flats
• Marketing Mail Carrier Route categories
• High Density, High Density Plus and Saturation Mail
• Qualifying Parcels

How the Postage Credit Works

The credit applies only to qualifying volume above the applicable USPS-established baseline or threshold.

Mail Growth Incentive Examples

Business-to-business: Expand a successful prospecting or account-development program.

Business-to-consumer: Increase acquisition, loyalty or seasonal campaign volume.

Nonprofit: Grow donor-acquisition, renewal, membership or fundraising mail.

Keep in Mind

Registration, minimum-volume and credit-use rules will apply. Review expected volume before the registration window closes.

At a Glance

Incentive: $0.001 per qualifying piece

Effective: July 12, 2026

Catalog Requirements

• Contain at least 12 pages
• Be bound along one edge
• Present an organized listing of products or services for sale
• Include images and descriptions
• Include pricing or a way to determine pricing
• Provide information needed to place an order

Catalog Incentive Examples

Business-to-business: A manufacturer mails a product catalog to customers, dealers or purchasing teams.

Business-to-consumer: A retailer mails a seasonal or annual product catalog.

Nonprofit: A museum, school or association presents merchandise, programs or paid offerings in a qualifying catalog format.

Keep in Mind

This is not the former 10% Catalog Insights Promotion.

Not every mail class, piece format or base promotion will qualify for every combination. Confirm eligibility before building stacked savings into the campaign budget.

The strongest promotion strategy starts with the audience and campaign goal—not the discount.

Before selecting a promotion or incentive, consider:

• Who are you trying to reach?
• What should recipients do next?
• Which mail format supports the message?
• Could a tactile feature or digital experience improve the campaign?
• Does the added production cost make sense after the postage savings?
• What approvals, certifications or documentation will be required?
• How much lead time will creative development and USPS approval require?

Planning early gives your team more time to choose the right format, develop qualifying creative and complete any required approvals.

Thysse can help you evaluate promotion opportunities, prepare mailing data and manage creative, production and postal execution.

Interested in using a 2027 promotion or incentive? Talk with Thysse before finalizing your campaign. We can help review the current requirements and identify the right opportunity for your mailing.

USPS has released final guidance for several 2027 promotions and add-ons, while details for some programs remain subject to final USPS guidance and regulatory approval. Dates, discounts, eligible mail categories and technical requirements may change where final program rules have not yet been published.

“What will my exact postage cost be?”

It’s one of the most common questions we get—and a completely fair one.

But here’s the reality: we can’t give you an exact postage cost until we process your mailing list.

That’s not a delay tactic. It’s just how postage actually works.

Postage cost isn’t just based on your mail piece—size, weight, and format only tell part of the story.

What really determines your postage cost is your mailing list—and how it performs once it’s prepared for the mailstream.

The biggest factor in your postage cost is something most people never think about: density.

In simple terms, density is how concentrated your recipients are within specific ZIP codes.

For example:

• 1,000 recipients in one ZIP code

• 5 recipients in another

Those groups won’t have the same postage cost.

“The denser your list is within a ZIP code, the better your postage rate will be for that area,” Ehrke explains.

The postal system rewards efficiency. When more pieces are going to the same area, they move through the mailstream more efficiently—which qualifies them for lower postage rates.

Here’s the key idea: every address in your mailing list is evaluated and grouped based on how efficiently it can be delivered.

That process—often referred to as list processing—includes a few critical steps:

• Address standardization (CASS)

• National Change of Address (NCOA) updates

• Deduplication and cleanup

• Presorting for postal discounts

This process identifies invalid addresses, updates moves, removes duplicates, and organizes your list in a way that maximizes postal efficiency.

Only after this work is complete can we determine your true postage cost.

So while we can estimate postage cost with reasonable accuracy, we can’t quote it exactly until your list is processed.

Density and list quality are major drivers, but your final postage cost can also vary based on:

• Mail class (Marketing Mail, First-Class, Nonprofit)

• USPS promotions and discounts

• How the mail is prepared and entered into the mailstream

Each of these factors plays a role—but only after your list is properly processed.

So what happens if someone does give you an exact postage cost upfront?

That’s worth a closer look.

In some cases, a mail service provider (MSP) may structure pricing in ways that make postage appear fixed or predictable—but that doesn’t always reflect the true underlying postage cost.

Postage may be blended into print, design and other marketing or service costs to present a simplified or flat rate.

In most cases, those costs are still being accounted for—just not always transparently tied to the actual postage.

Commingling combines your mail with other mailings to increase density and qualify for better rates.

This can produce pricing that’s very close to a quote. However, without proper list hygiene upfront, you may be paying based on your original list size—even if not every record ultimately qualifies to be mailed.

In either scenario, the number you receive may function like a “quote”—but it’s not always directly tied to how your specific list performs once processed.

Exact USPS postage cost isn’t something that can be quoted upfront—it’s calculated after your list is properly processed.

And that’s a good thing—because accurate postage cost doesn’t come from assumptions.

It comes from doing the work upfront.

In direct mail, speed matters. Accuracy matters. And the less friction between a finished mailing and the USPS mail stream, the better.

That’s why we’re excited to share that Thysse is now a Seamless Acceptance mail provider.

There are two primary levels of USPS commercial mail participation—Basic and Full-Service Intelligent Mail. Within Full-Service, providers can achieve Seamless Acceptance status, which reflects top-tier performance in mail accuracy, documentation, and process control.

Thysse made the move to operate in “Seamless Parallel” for the past year, which enabled the USPS to monitor and score our performance. Based on those results, Thysse is approved to make this transition.

This is a tremendous team achievement—one that reflects the consistency and discipline of our mailing operation. Special recognition is due to Kristina Peer, Certified Mail Design Professional and Mail Center Manager, who led this effort and the performance required to reach this level.

For our clients, nothing about how you work with us needs to change. But behind the scenes, this marks a meaningful operational advancement—one that allows us to move qualifying mail into the postal system faster and with greater efficiency.

Seamless Acceptance is a USPS program that shifts mail verification away from manual, local post office inspections and toward electronic verification through USPS mail processing equipment and Intelligent Mail barcode scans. In practical terms, that means qualifying mailings move through acceptance with fewer manual touchpoints—and fewer opportunities for delay.

Your team won’t need to learn a new process or interact with us differently. The benefits of Seamless Acceptance happen behind the scenes—in how mail is verified, entered, and released into the USPS network.

This is less about changing the client experience and more about strengthening the system behind it.

The most meaningful client-facing advantage is speed—specifically, how quickly mail moves from production into the USPS mail stream.

Under traditional workflows, mailings often require manual verification at the local post office before they can move on. With Seamless Acceptance, that verification happens electronically, removing a common bottleneck and reducing handling time.

Seamless Acceptance also improves how mail flows through the system.

With fewer manual checkpoints and more direct entry into USPS workflows, we’re able to reduce unnecessary handling and better manage how mail moves from our facility to its destination.

One of the most important things to understand about this transition is what it represents.

Many of the requirements behind Seamless Acceptance already existed—but the thresholds are tighter. The tolerances are smaller. The expectations for clean data, accurate documentation, and disciplined execution are higher.

That’s why becoming a Seamless Acceptance provider matters.

It reflects the level of precision our team operates with every day—and validates the systems we’ve built to support it.

For clients, that should be reassuring. The mail partner you rely on operates at the highest levels of control and consistency.

At Thysse, direct mail isn’t about producing printed pieces—it’s about helping clients execute the important mail initiatives that support their missions. Seamless Acceptance enhances Thysse’s ability to do exactly that.

Before retiring in 2024, Dean Bott, Thysse’s President, took one last walk through our Oregon, Wisconsin headquarters—a space he helped shape during his nine-year tenure with the company and more than fifty years in the printing industry.

Dean was known for giving the best tours in the building. For guests who truly loved the craft of printing, those tours could stretch for hours—filled with stories, insights, and small details that revealed just how much he cared about this work and the people behind it.

When Dean announced his retirement, we couldn’t let him leave without capturing one of those tours in video form. This series preserves his knowledge and perspective—a lasting look at the people, processes, and principles that make Thysse: Where You Go With Your Brand®—from the perspective of a true print expert.

Every brand relies on consistent, high-quality messaging to drive awareness, build equity, and drive growth. Commercial printing is about reproducing those messages, colors and overall brand experience in physical form. There’s a lot more to it than putting ink on paper, at Thysse.

Commercial printing is often described as “custom manufacturing”. Unlike most types of manufacturing where industrial equipment, teams and workflows are aligned to produce the same thing at scale, commercial print is a different animal. Variable substrates, graphics, exact colors, page counts, trims, folds and bindings change and feed into a truly dynamic manufacturing environment. 

In this clip, Dean walks through Thysse’s digital toner, high-speed inkjet, and offset printing. These complement Thysse’s wide format technologies, which extend the same color control to signage, display graphics, and environmental branding. Together, these platforms allow Thysse to reproduce color accurately across every substrate, device and asset type produced here.

Dean often emphasized that technology should support creativity—not the other way around. Thysse’s digital toner presses enable short-run printing and variable-data personalization with remarkable efficiency and quality.

Speed and personalization are key to today’s most effective marketing programs. In this video, Dean showcases Thysse’s HP PageWide A2200 roll-fed inkjet press, a powerhouse for high-speed, variable-data printing and direct mail.

Offset printing remains the benchmark for long-run quality and brand consistency. Dean takes us inside Thysse’s Heidelberg six-color press, where automation, LED-UV curing, and G7 color management work together to deliver exceptional results for high-end collateral and packaging.

Printing is only half the story—what happens next transforms it into something memorable. Inside Thysse’s bindery and finishing department, Dean explains how flat press sheets become beautifully finished materials through cutting, folding, die cutting, gluing, and stitching.

Once printed, every mail piece must be assembled and verified with absolute accuracy. Here, Dean demonstrates Thysse’s camera-based inserting systems and USPS mailing services, ensuring each envelope and insert set is perfectly matched and ready for delivery.

In Thysse’s wide format printing division, ideas scale up and come to life. From retail signage and event graphics to architectural and environmental branding, Dean showcases how Thysse produces large-scale visuals with exceptional detail and color accuracy.

Not every printed piece ships the day it’s produced. Many move through Thysse’s print fulfillment center, where logistics, technology, and inventory management converge. Dean highlights how custom-built Brand Portals give clients real-time control over their printed assets, promotional items, and signage kits—all stored and shipped directly from Dane County to locations nationwide.

The tour concludes with Thysse’s commitment to sustainability. For Dean, sustainability isn’t a buzzword—it’s built into how Thysse operates. From solar-powered printing to renewable paper sourcing and right-sized packaging, sustainability shapes every stage of production.

As Dean steps into retirement, his legacy remains visible in every part of Thysse—from the technology and processes he helped refine to the culture of craftsmanship he championed.

Dean’s tour wasn’t just a farewell—it was a way to preserve the knowledge and spirit that shaped Thysse’s culture.

His legacy lives on in the team that carries that spirit forward—continuing to innovate, explore new technologies, and push the edge of what’s possible. Every day, Thysse looks for new ways to create value, elevate brands, and deliver outcomes that move our clients—and our craft—forward.

At first glance, EDDM (Every Door Direct Mail) and Saturation Mail can look very similar—especially when focusing only on postage—but there are real differences that can make one vs. the other a clear winner.

Let’s look at each to break down cost and ROI implications.

Cost & ROI

Postage is negligible between the two, but could add up to several cents depending on the mailpiece format. However, EDDM requires you to hit every door on the carrier route(s) where Saturation Mail allows you to filter up to 10% out. If there’s an attribute filter you can use to limit poor-fit households, that’s a 10% print and postage saving.

EDDM does not allow personalization to the individual household, though versioning across carrier routes is possible (there’s some data potential in EDDM). Personalization drives better results, from engagement to data insights, so small savings in an EDDM scenario might actually cost more in ROI. 

Print costs might correlate with mailpiece size.  For example, a single full page flyer could cost less than a smaller multi-page letter, so print costs need to be considered with some added context. However, if a 6” x 4.25” postcard can perform as well as a 8.5” x 11” flyer, then Saturation Mail could help you reduce costs. 

Mailing lists are a cost, but both EDDM and Saturation Mail lists are incredibly inexpensive. The advantage of a Saturation Mailing is the ability to cut overall costs by filtering 10% of poor-fit households and elevating response rates with personalization.

Key Takeaway

EDDM is simple and fast, but it requires larger print sizes and delivery to every door on a carrier route. Saturation Mail is more flexible which can create savings opportunities. Saturation Mail can also be filtered and personalized to perform better and return valuable data insights—especially for ongoing mail programs.”

If blanket awareness in large format mailpieces is your goal, EDDM might be a better choice, but—when all variables are considered—Saturation Mail can emerge as a better choice.

If you’d like to discuss your mailing in the context of all the details, reach out! We can help you navigate your options, pick the best path and give you cost comparisons tailored to your unique mail needs.

So every year, we send out a holiday card. This isn’t an original idea, I’m sure you receive a couple holiday cards every season. But when you think back to last year‘s haul... is there one card that still stands out?

Well, this year, Thysse‘s goal was to be that card. To be the most beautiful and unique card to land on our clients’ desks. Every company has probably had this same goal at some point. Whether for a holiday card, a direct mail piece, product packaging or even an in-store retail experience. You wanted to create something that people would remember, something people picked out from the group, something that delivered that ‘wow’ factor and sparked conversation.

For the holiday card, we kicked things off like we always do—sketching, pulling together mood boards, throwing around ideas as a team. We explored color, texture, format and then settled on a concept that felt timeless, elegant, and just… next level.  

There are a few aspects that really played a role in elevating this year’s holiday card. To start, this card isn’t just something pretty to look at, although we’ll talk about that in a second. It’s designed to unfold like a story as you open it, like stepping into a warm, happy memory that invites you to resonate with the design.

The couple ice skating on the front of the card is a nod to one of my personal favorite winter activities, and I’m sure a favorite for many others as well. I also infused a little company personality, or Thysseness as we like to call it, by featuring an illustration of our headquarters behind the skaters. This helps to bring Thysse intothe scene and adds a branded touch. 

I chose a unique duplex paper for the card. Duplex means it comes black on one side and white on the other. This duplex stock allowed for a rich, elevated black exterior while still allowing for those bright pops of color on the inside. It’s not a stock you come across often, and the quality of the paper is something you notice the second you pick it up.

Now, let’s talk about the finishes that really make this card stand out. I designed a custom diecut window that reveals part of the inside of the card from the front to complete the snow globe look. It adds dimensionality and gives the card that one-of-a-kind look you just can’t replicate.

Instead of using a standard deep yellow gold for the illustration of the snow globe base, I chose a metallic gold ink. It not only elevates it, but printed over the black paper, it gives this faded, nostalgic, almost vintage feel.

I selected two different foils to fill in the rest of the illustration: a shiny silver foil featuring a frost pattern for the ice, and an iridescent opal foil for the snow. The opal foil is used again inside the card to create the effect of falling snow, visible through the die-cut, like a snow globe that’s just been shaken.

Finally, I chose to emboss the “Happy Holidays” text and the ‘Thysse’ nameplate to give the warm message and our company name prominence while adding to the overall tactile and dimensional experience.  

Every decision, from design to materials, was about creating an unforgettable, tactile experience. And then, we brought it to life right here at Thysse. Everything was produced in-house from printing, foiling, embossing, die-cutting and folding. This gave us full control over every last detail and the quality of the finished piece, which is something that really matters when you’re working with specialty finishes.

When the final cards came off the press, they looked… show-stopping. It was exactly what we envisioned. That’s the power of craftsmanship. When design, craft and going the extra mile with specialty finishes come together, the result resonates. It gets noticed. It’s remembered.  

Let’s face it—when it comes to lead-gen tactics, there’s a lot of hype, smoke, and razzle-dazzle out there for prospective advertisers to wade through. It’s our collective fault, as marketers. What can we say? We’re good at what we do. But sometimes, a little back-of-the-envelope math—paired with a look at real human behavior—is all it takes to see through the fog. Assuming you have an envelope handy, of course.

Every industry, audience, and business is unique, so we’ll use cited averages here—and you can calibrate or interpolate for your own situation.

There are a dozen advertising pricing models out there, but let’s focus on the big three: CPM, CPC, and CPA.

CPM (Cost Per Mille / Thousand Impressions):
You pay every time your ad is shown 1,000 times—whether it’s noticed or not. Often used for awareness, though “awareness” can be generous when your CTR is 0.05%.

CPC (Cost Per Click):
You pay only when someone (or something) clicks your ad. Great for driving traffic or leads—at least you know you bought some engagement.

CPA (Cost Per Acquisition / Action):
You pay when a defined conversion happens—a purchase, signup, or download. The most direct ROI-focused metric, but priced accordingly.

On the surface, digital looks like a steal. Display ads average around $10 CPM—$10 for 1,000 “impressions.” Search ads? About $38 CPM. Compare that to a postcard mailing at roughly $420 CPM. That’s print and postage. But whoa—42× more expensive sounds like a nonstarter.

As mentioned, CPM is generally used for broad brand-awareness campaigns. But impressions only matter if they actually create awareness—if they’re seen and processed. If you read The Offline Advantage in an AI-Saturated World, you’ll recall the behavioral science behind this: only about 1% of your visual field is high-resolution, and even objects placed directly in that view can go unprocessed. In a crowded digital feed, the odds of your ad truly registering with the brain are slim. Let’s put numbers on it using the $10 (digital) and $420 (print) examples.

Display ads see average click-through rates between 0.05% and 0.1% (CXL study)—roughly one click per thousand impressions, on the high side. Clicks aren’t impressions, but it’s a useful proxy for real impressions.

Postcards? Even using the conservative end of industry benchmarks, 30% get read—and many sources cite 50–80% (DataAxel). Using the low end, that’s 300 “real” impressions per 1,000 pieces.

Postcards cost 42× more but get 300× better engagement.

In dollars per engagement, that’s $10 per real impression for digital and $1.40 for postcards.

Okay—let’s say that’s unfair to digital. Let’s say real digital impressions are 10× higher than that. The postcard becomes about $0.40 more expensive per true impression—based on the low end for mail and the high end for display ads.

To be fair, let’s see what using a mid-range read rate for the postcard (65%) does to the math: the direct mail impression cost drops to $0.65, somewhere between $0.35 and $8.35 less than digital CPM.

There’s another important caveat that makes print’s value proposition stronger: awareness is only valuable if it leads to immediate action or sticks in memory. Physical mail isn’t just noticed more—it’s remembered longer and trusted more.

The Millward Brown study showed that paper-based marketing stimulates more emotional processing and memory recall than digital. A Hechinger Report analysis confirmed similar results in learning contexts.

But the advantage goes beyond direct mail. Printed collateral—brochures, leave-behinds, product sheets, branded folders—has linger time that digital rarely matches. A postcard on the kitchen counter, a brochure on a desk, a folder on a conference table—these pieces can and do generate multiple exposures over days or weeks.

Digital CPM ads burn budget with every impression, while print often keeps earning impressions long after delivery.

And unlike digital ads fighting banner blindness and phishing fatigue, print gets an extra tailwind: Informed Delivery®. Roughly 30% of U.S. households preview their mail digitally before it arrives (USPS), adding one more impression at no additional cost.

Sure, CPC ads solve some CPM problems—you only pay for clicks. But clicks rarely equal conversions. We want subscriptions, downloads, donations, purchases, or meeting requests.

According to an Agency Analytics report, the median 2025 CPC is $1.80. Most sources suggest it takes about 50 to 100 clicks to generate one conversion—so let’s calculate both:

Digital CPC to CPA Conversion:

• $1.80 × 50 clicks per conversion = $90 per conversion
  
  

• $1.80 × 100 clicks per conversion = $180 per conversion
  
  

According to aUSPS survey, 71% of businesses said their direct mail response rate was between 11% and 15%. A range of sources indicate the “sale conversion” rate for direct mail is between 0.25% and 6%.

Let’s run all four scenarios for this:

Print “CPC” to CPA Conversion:

• @15% → $420 CPM → 150 responses = $2.80 per response (+$1 higher than digital)
  
  

• @11% → $420 CPM → 110 responses = $3.82 per response (+$2.02 higher than digital)
  
  

• @0.25% Sale Conversion → 2.5 conversions = $168 per sale conversion (+$78)
  
  

• @6% Sale Conversion → 60 conversions = $7 per sale conversion (−$83)
  
  

Many mail providers advertise the average “real conversion” rate for mail as 3.5%. This sits right in the middle of the range, so let’s math that out too:

• @3.5% Sale Conversion → 35 conversions = $12 per sale conversion (−$78)

There’s quite a range here, and that makes sense. Just because we serve ads doesn’t mean they’ll perform. All the basics still apply—targeting, messaging, creative, timing—and, of course, your closing process. Maybe you’re able to close or sell immediately, or maybe it takes people to seal the final deal later.

At a sales conversion rate of just 0.47%, print hits cost-parity with digital using the averages above. That’s near the bottom of the normal direct mail performance range (0.25%–6%), so most real-world mailings outperform that threshold—often by several multiples. In other words, print doesn’t need to knock it out of the park to compete; and there’s significantly more ROI potential for well-executed direct mail campaigns.

When digital and direct-mail conversion costs are the same, direct mail still offers more impression value—print impressions are trusted more, remembered better, and often shared.

The awareness value of print is sometimes hard to isolate, and the appeal of lower-cost digital alternatives—like email—is ever-alluring. There are certainly arguments to be made for email in a wide range of use cases, but the now famous J.C. Penny and Nordstrom attempts at replacing mail with email offer insights into how the media perform differently. Both became case studies in change management and marketing that are still taught today. Sales declines were clearly linked to attempts to replace mail programs with digital alternatives—and the mailings for both brands were eventually re-implemented.

We’ve already converted CPC and CPM into what is effectively CPA outside of that specific pricing model. According to Google, the average cost-per-acquisition across all industries using CPA is $45. However, a 2025 PPC report paints a more accurate picture by breaking down search and display categories—and industry differences. Some average as low as $23, most hover around $80, and several exceed $100.

It’s difficult to generalize in useful ways here—and believe me, we’re trying our best to keep this useful, accurate, and actionable. The challenge lies in the many definitions of acquisition, each carrying a different level of difficulty and value. And, again, “acquisition” doesn’t necessarily mean “sale conversion”—in fact, that’s usually the exception.

This 2025 FPS report breaks down Customer Acquisition Cost (CAC) by industry. It’s a worthwhile deep dive, but here are the key takeaways:

• The high end of CAC hits professional and B2B services at an average $914.
  
  

• Consumer products and local services sit at the low end, averaging $311.
  
  

• The lowest single category, eCommerce, averages $86.
  
  

We’re focusing on ad-cost comparisons—just one slice of CAC—but it’s helpful context. Where CPA differs dramatically from CAC, you can assume there’s a lot more work and cost required to win a true “sale conversion.”

Given how slippery the “A” in CPA can be, let’s break it into two categories—one where “acquisition” means transaction completed, and another where it means lead generated.

This one’s simple:

• Digital CPA: $5 – $300
  
  
• Print CPA: $7 – $168
  
  
• Average Digital CPA: $45
  
  
• Average Print CPA @ 3.5%: $12

The only difference here is we need a lead-to-sale conversion rate. Let’s assume 1 in 5, or 20%.

We already established that $45 is low, but let’s use it anyway:

• Average Digital CPA: $45 per lead → 1 in 5 closes = $225 per sale conversion
  
  

• Average Print CPA: $12 per lead → 1 in 5 closes = $60 per sale conversion
  
  

The truth is, either print or digital could outperform the other depending on variables like audience, offer, timing, and optimization. Meaningful analysis can’t capture every nuance across industries or channels. Still, one takeaway stands out: they’re comparable—both can drive conversions, and either can be more cost-effective.

Another key point: for digital CPAs to remain low, your customer lifetime value (CLV) and/or competition must also be low. Digital ads are auctions; where there’s margin, there’s competition—and higher prices. It’s perhaps the most elegant way to raise prices on advertisers ever devised.

Direct mail works differently. Mail costs are among the few marketing tactics not directly tied to competition. Trade shows, events, and digital ads all become more expensive as their value increases—but mail remains stable. This is an opportunity for brands with high LTV and heavy digital competition.

For example, if digital competition pushes your CPA to $130 while your direct-mail CPA is 4× higher than average at $48, print yields a massive ROI advantage. There isn’t a universal rule here, but it highlights mail’s potential: it can be far more cost-effective than digital.

LOB reports this annually in its surveys of mail-program users:

• 2024: 84% of mailers identified mail as their highest-ROI channel.
  
  
• 2025: 79% — a 5% slip, but the consensus is still overwhelming.

Digital ads and owned digital media are indispensable in the middle and bottom of the funnel. But for top-of-funnel awareness? The math doesn’t lie: Offline communications deliver greater attention, trust, and recall value than digital alternatives—on average.

Comparing the three dominant ad-pricing models makes one thing clear: direct mail can hold its own—and often outperform—digital CPC and CPA campaigns.

AI-fueled digital competition is saturating online channels, eroding efficiency, while direct mail and print exist in a steadier ecosystem—one where traditional value appears to be rising fast.

When teams refine targeting, test and optimize messaging, improve timing, and leverage data-driven personalization, CPM stays constant while CPA falls—which explains why 79% of businesses using direct mail in 2025 report it as their highest-ROI channel.

Ultimately, it all comes down to ROI. Digital channels are vital to conversion. It isn’t possible to maximize ROI without investing in all the touch points your customers hit along their way to conversion. But, print—whether mailed, hand delivered or used in experiential marketing is worth experimenting with. The costs are undeniably higher than digital alternatives at face value, but the math we’ve done makes it clear: print communications offer unique ROI opportunities that can surpass digital alternatives. Most companies with established mail programs identify it as their highest ROI channel. And, as AI fuels new levels of digital competition and sophistication, being present outside of that ecosystem is likely to become increasingly valuable.

In case you missed it: 

• Beyond Digital Fatigue: Why AI is Breaking the Funnel
• The Offline Advantage in an AI-Saturated World

If you made it here, thank you. This article was really written by the author—should I break into first person tense here? (I did use AI for grammatical help.) If you’re wondering why talk about offline communication in a digital publication—you got me! Except, this will also take letter form and go out via personalized USPS marketing mail. So, we’re eating our own cooking here. 

If you would like to talk to an offline communications expert, please reach out. Team Thysse has deep subject matter expertise and industry experience to offer—and we’re happy to share that with you. 

If instead of a subject matter expert you’d like to reach me directly, there’s about a 5% chance I’ll read an email but I’ll 100% open a letter you mail me.

We are wired at birth to look for easy and useful ways to categorize, interpret, and simplify the world around us. Neuroscientists call this neuroplasticity, but there are many everyday labels: “muscle memory” in sports, “playing in the pocket” for musicians. It’s all the same process—our brains get better at what we practice, and they get ruthlessly efficient at ignoring whatever doesn’t serve the task at hand.

That’s why marketing tactics get stale. Our brains are incredible filters, constantly updating their “software” to minimize low-value tasks. The more repetitive and less relevant the stimulus, the faster it’s pushed aside. It’s not malice; it’s biology.

Try this: focus on the letter “s” in this sentence and attempt to read the words around it without moving your eyes. You’ll quickly discover that your eyes only see fine detail in about 1% of your visual field—roughly 3–4 words at a time. Everything else is stitched together by your brain into what feels like a seamless, high-resolution reality. It’s an illusion. And if your brain decides the details aren’t relevant, it simply won’t process them.

The same goes for memory. If information isn’t deemed important to the task at hand, it never makes the cut. We literally don’t see or remember it, no matter how “visible” it technically is.

Here’s a quick one you can try: watch the short video below where people are passing a basketball and count the number of passes made by those in white shirts. Give it your full focus—it’s a bit trickier than it sounds.

Done? Most people who try this miss something obvious: a completely out-of-place character walking right across the scene. How could you miss it? Because your brain was given a clear, structured task. Everything else was filtered out. If you’re already familiar with this experiment, give it a watch anyway—this version features a couple other surprises.

Here’s a write-up in Psychology Today if you’d like more of the backstory.

These aren’t just fun party tricks—they’re hyper-relevant to marketing. If your message doesn’t break through someone’s mental filters, in practical terms it doesn’t exist. This is why entire categories of digital tactics lose steam: subject lines get skimmed past, banner ads get tuned out, demo invites get ignored. The brain adapts. As soon as enough people get exposed to a new tactic, it starts losing efficacy. It’s a digital arms race where an exchange of investment, training and implementation sometimes yields better results. It’s “marketing inflation”, or as a peer likes to put it, “it’s a hamster wheel that spins a little bit faster each month.”

Offline communications bypass these filters in ways digital struggles to. Tangible experiences—a striking lobby, an elevated unboxing, a personally addressed postcard, a catalog instead of a PDF—demand sensory engagement. They’re harder to ignore, and they stick. According to the Millward Brown study and post-COVID research on digital vs. print learning, physical media not only captures more attention, it’s also better remembered and more trusted.

Trust is the kicker. With over 1 million phishing sites and 8 billion spam emails a day, consumers are understandably skeptical of digital-first offers. But a high-quality piece of print, or a real-world brand experience? Those cues still carry weight. They’re harder to fake, and therefore easier to trust.

Offline also creates “double impressions.” Roughly 30% of U.S. households are enrolled in the USPS Informed Delivery® program and these emails receive an average 62% open rate, meaning recipients often see a digital preview of mail before it hits their box. That’s awareness before the tactile experience even happens—and 1.6x the exposure.

This isn’t about ditching digital. It’s about recognizing where it falls short—especially at the top of the funnel—and bringing offline tactics back into the mix. The science is clear: human brains are built to filter out the repetitive and irrelevant. The more saturated digital gets (and AI is only accelerating that trend), the more valuable tangible, trust-building experiences become. 

“Omnichannel”, or even “multichannel” marketing have become jargon. They’re buzz words that make it easy to tune out whatever’s next. Yeah, they’re known to describe campaigns that dramatically outperform single channel approaches, and generally imply offline components. Ignoring the claims, solutions and everything else “omni” goes right back to how our brains work.

So, there’s no specific pitch here. Every brand, industry and market segment is different. Applying the root principles: digital saturation is real, getting worse and is rapidly triggering our audiences to create filters that block messaging tactics in the awareness stage.

Looking for strategic offline communication alternatives is an opportunity. It’s harder to scale and has unique barriers like print, postage, fabrication, installation, travel expense, material cost, etc. But, these barriers are exactly why it works.  

When everyone else is competing on screens, the brands that command physical spaces are skipping lines. It’s science. It’s intuitive. It’s measurable—and, it’s attainable.

For a mathy comparison of print vs. digital, check out this article: The Math: Digital vs. Direct Mail Advertising

If you would like to talk to an offline communications expert, please reach out. Team Thysse has deep subject matter expertise and industry experience to offer—and we’re happy to share that with you.

It’s no secret that brands are under pressure to keep communications flowing. The logic goes: push more content, stay top of mind, and eventually the right audience will respond. But here’s the reality: marketers and growth leaders across every industry are competing in a digital arena so oversaturated it borders on absurd.

According to Statista data, the world generated just 2 zettabytes of digital content in 2010. In 2025, we’re on pace for 181 zettabytes. To put that in perspective: while the global population has grown 19% since 2010, digital content output has exploded by 8,950%. That’s not just growth—it’s an avalanche. And unlike snow, nothing melts. Old content still sits in the mix, fighting for attention alongside what’s new.

Add AI to the pile, and suddenly the avalanche has rocket boosters. Content creation tools are cheap, fast, and nearly indistinguishable from human-crafted work. That means more blog posts, more videos, more graphics—and fewer signals separating great from good, or good from garbage. And while we’re cranking out AI-assisted material at unprecedented rates, here’s the kicker: AI is also consuming it for us.

Take Google’s new AI-generated summaries. Publishers have reported traffic losses so sharp they make banner ad click-through rates look enviable. According to The Guardian (Sept 2025), publishers have seen referral traffic declines of up to 89%. Euronews Next (Aug 2025) reported informational websites lost as much as 55% year over year. Even the giants—Forbes (–40%), CNN (–28%), and Wall Street Journal (–17%)—are feeling the pain, as The New York Post noted in July. Why? Because if Google serves up a “good enough” AI overview at the top of the search page, users stop clicking. Welcome to the era of the zero-click search—where your carefully crafted content fuels Google’s summaries, but earns you fewer eyeballs.

But wait, there’s more. AI used outside of traditional search/discovery platforms are shaping buyers' journeys outside of the ecosystems most digital content is created for. According to Fitch Ratings, AI contributed to a 15% decline in global search traffic, YTD through June of 2025, and this is a rapidly growing trend. It’s an ironic twist—now AI’s consuming the content for us, offering cliffnote summaries that answer questions well enough to cut click-through traffic to the actual content we created in the first place. Until AI is your buyer, this is a challenge.

The squeeze doesn’t stop at search/research. AI-driven filters are making inboxes tighter too. Gmail now boasts 99.9% spam detection accuracy (Gmail overview), meaning promotional content gets shunted out of primary tabs and into oblivion faster than you can say “limited-time offer.” Even if you have an opt-in list, average open rates hover around 32.5%, according to Constant Contact’s benchmarks. That number looks decent until you consider how it’s padded by non-marketing sends and unreliable open-rate tracking. Regardless, if you’re using an email marketing platform you’ll know what your open rates are and how they correlate with other reliable performance metrics and ultimately, conversions.

Meanwhile, fraud and scam sophistication has accelerated. Entire websites can be spun up overnight—complete with AI-polished copy, convincing brand visuals, and even “staff bios.” The same Constant Contact report notes there are nearly 1 million active phishing/scam websites in the U.S., and 8 billion spam emails sent daily.

It’s not just phishing emails, either. Ad platforms like Google reported blocking 5.1 billion ads in 2024 and suspending 39 million ad accounts. Meta pulled down over 2 billion accounts in Q3 + Q4 of 2024. Digital apps like Zelle, Venmo and CashApp—as well as crypto exchanges make it even easier for fraudsters to transact. And, AI makes it easy to create well designed, grammatically correct scam content. It can even help improve scam strategy, though not directly for the LLMs I tested.    

The result? Consumers are increasingly wary of what they see online. Looking “really, really” legitimate isn’t enough anymore. Interestingly, while confidence in branded digital content erodes, AI responses have comparable trust scores to articles written by mainstream journalists. According to a Rutgers study, 48% of those surveyed gave the two identical scores! 

To be clear, digital isn’t broken. AI isn’t the villain. Both remain indispensable for nurturing warm leads, accelerating the buying process, supporting the middle-to-bottom of your funnel and facilitating transactions/conversion. Email nurture streams, social proof, case studies, and retargeting ads still have teeth once someone is engaged. But as a mechanism for driving awareness—breaking through to new audiences, building trust, and filling the top of the funnel—digital alone is becoming both less effective and more expensive.

Rising ad costs. Volatile organic reach. AI filters that hide or summarize before your message is even seen. Add it up, and the equation is clear: if your strategy leans entirely digital, you’re fighting an uphill battle for shrinking attention spans.

And this is where offline communications step back into the spotlight.

Continue reading: 

• The Offline Advantage in an AI-Saturated World
• The Math: Digital vs. Direct Mail Advertising

If you made it here, thank you. This article was really written by the author—should I break into first person tense here? (I did use AI for grammatical help.) If you’re wondering why talk about offline communication in a digital publication—you got me! Except, this will also take letter form and go out via personalized USPS marketing mail. So, we’re eating our own cooking here. 

If you would like to talk to an offline communications expert, please reach out. Team Thysse has deep subject matter expertise and industry experience to offer—and we’re happy to share that with you. 

If you’d prefer to reach me directly rather than a subject matter expert, there are no guarantees an email will reach me—but I will 100% open a letter you mail.