Direct Mail Archives - Thysse

How Thysse helped a mobile market stay connected to communities across the Midwest

Katie Sabalones — Mon, 11 Aug 2025 13:00:00 +0000

This wasn’t your average retailer. A Midwest-based mobile market travels across multiple states—Wisconsin, Illinois, Iowa, and Michigan—bringing fresh produce directly to communities. Their goal: create a roadshow-style experience that feels local, no matter where they pop up. But reaching customers across dozens of towns and cities, each with its own timeline, required targeted communication. A single, static marketing approach wouldn’t work. Each stop needed awareness in the right ZIP Codes, at the right time—a logistical puzzle requiring careful planning. Timing: With a short presence at each location—sometimes less than a full day—perfectly timed communication was critical. Too early, and people …

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Fresh Thinking, Simple Shipping: A custom promo item that traveled light and left a lasting impression

Rachel Jerabek — Mon, 07 Jul 2025 13:00:00 +0000

When your offline communications are mailed, every ounce matters. One client came to us looking for a creative, custom giveaway that would make a big impression without adding weight to their envelope—or to their budget. They were preparing for a high-profile annual event and needed something fun and attention-grabbing that would keep their brand top-of-mind in the weeks leading up to it. The answer? A little something that smelled like success. Create a branded giveaway that could be mailed in a standard envelope, deliver real engagement, and reflect the brand’s personality—without sacrificing cost-efficiency.This wasn’t just about sending something clever. It …

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A Healthy Dose of Strategy: Direct mail delivers big results for rural healthcare provider

Katie Sabalones — Fri, 27 Jun 2025 13:00:00 +0000

In rural areas, awareness isn’t a given—it has to be built. A healthcare provider serving a wide geographic region needed a way to connect with new patients, boost visibility, and do it all with limited internal resources. That’s when they turned to Thysse—and to Julie Ehrke, a Business Development Manager with decades of experience helping organizations reach the right audience through thoughtful, strategic print. Grow community awareness and increase new patient acquisition—without an in-house marketing team or the tools to manage a full campaign. The client needed end-to-end support, from concept through execution and measurement. ulie led the development of …

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Calendar Sales Soar

Katie Sabalones — Sat, 02 Apr 2022 15:33:00 +0000

One of the most influential conservationists of the 20th century, Aldo Leopold is considered a founding father of modern wildlife ecology. Leopold is best known for his most renowned work, A Sand County Almanac, a book detailing his observations while restoring a plot of worn-out farmland along the Wisconsin River. Leopold’s eloquent documentation of his restoration would lay the foundation for key land ethics and stewardship practices still widely referenced today. Founded in 1982 by his wife and children, The Aldo Leopold Foundation (ALF) is a nonprofit that works to “inspire an ethical relationship between people and nature through Leopold’s …

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